Marketing Manager

Job Title: Field & Marketing Manager

Job Objective

We are seeking a Field and Digital Marketing Supervisor to lead and execute direct marketing activities and manage social media presence for Hadiya Taybah . The role aims to enhance brand awareness, attract individuals and delegations to visit our showrooms, and strengthen our digital presence in a way that reflects the Kingdom’s identity and heritage through our souvenir products.

1. Field Marketing in Tourist and Public Areas

• Supervise the execution of field marketing campaigns in tourist locations and high‑traffic public areas.
• Target individual visitors and official delegations, encouraging them to visit Hadiya Taybah showrooms.
• Manage and guide field marketing teams, ensuring adherence to professional standards and quality representation.
• Coordinate with relevant authorities to ensure all activities comply with regulations and guidelines.
• Monitor field team performance continuously and provide periodic reports outlining results and progress.

2. Social Media Marketing

• Oversee the management of the company’s social media accounts (Instagram, X, TikTok, Snapchat, etc.).
• Plan and publish marketing content aligned with brand identity and target audiences.
• Supervise digital advertising campaigns targeting visitors and souvenir enthusiasts.
• Monitor audience engagement and respond to inquiries in coordination with relevant departments.
• Analyze account performance and digital campaign results, providing periodic reports.

3. Marketing Planning & Execution

• Contribute to the development of field and digital marketing plans.
• Execute marketing campaigns within approved budgets.
• Propose creative marketing ideas tailored to key seasons

4. Reporting & Performance Measurement

• Prepare regular reports on field marketing and social media results.
• Measure key performance indicators such as showroom visits generated by campaigns, engagement, reach, and follower growth.
• Provide improvement recommendations based on data analysis.

Preferred Skills & Qualifications (Optional)

• Experience in field marketing or social media management.
• Strong communication skills and the ability to interact directly with visitors and delegations.
• Ability to work in the field and handle seasonal workload.
• Creative marketing mindset with the ability to generate appealing ideas.
• Commitment, discipline, and strong teamwork spirit.