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Marketing Manager

Position Title: Marketing Manager
Reporting to: President – Billiards Division
Location: Bristol, WI

Status: Exempt

ESCALADE
Escalade is a publicly traded leader in sports and recreation, with over 100 years of innovation across iconic brands like Goalrilla, STIGA, Bear Archery, ONIX, Brunswick Billiards, and more. Headquartered in Evansville, Indiana, we design, manufacture, and distribute sporting goods that bring families and communities together through active play.

Brunswick Billiards, part of Escalade Sports, has been a trusted name in recreation since 1845, crafting some of the world’s finest pool tables, game room furniture, and indoor recreation products. With nearly two centuries of heritage and innovation, Brunswick has set the standard for craftsmanship, design, and playability in billiards and beyond.

Today, Brunswick Billiards continues to blend tradition with innovation—bringing families and friends together through beautifully designed, high-quality products built for both performance and enjoyment. As part of Escalade’s diverse portfolio of sporting and recreational brands, Brunswick Billiards thrives on excellence, teamwork, and a passion for play.

Explore more at Escalade, Inc., Escalade Sports, follow us on Facebook, Instagram, YouTube, and LinkedIn.

Job Purpose: Responsible for managing and driving the division’s marketing initiatives. Utilize market research and analysis to direct marketing strategies and planning for Brunswick Billiards, Cue & Case, and American Heritage Billiards. Manage the Billiards Digital Coordinators & Graphic Designers in the creation, organization, and execution of engaging product content, including copy, images, and videos, for publication on ecommerce retail websites, social media websites, digital advertisements, and other consumer publications.

Brand Strategy & Positioning

Define and evolve brand positioning, value proposition, and target audience
Own brand architecture (how Brunswick, Cue & Case, and AHB differentiate and complement each other)
Ensure consistency across all touchpoints (digital, dealer, packaging, events)
Translate company strategy into brand-level strategic plans

Essential Duties/Responsibilities:

Create effective marketing strategies that drive sales, awareness, and education around the best brands in billiards
Create and maintain engaging product and marketing copy for ecommerce websites, digital advertising, social media, and other consumer publications
Work with graphic designers and photographers in developing images, videos, and graphics, for ecommerce and social media websites
Work with Digital Marketing Coordinator to design and optimize all consumer content for publication to ecommerce retail websites
Work with our paid marketing contractors on digital marketing strategies to enhance our Direct to Consumer (DTC) websites
Utilize the latest AI tools to streamline marketing functions
Assist in the organization and integration of product content management software
Create and execute strategy, content, and analysis of social media campaigns
Create and execute online advertising campaigns
Manage Ambassadors, Influencers and our Pro Team.
Assist in the analysis and distribution of Google Analytics data and resulting strategy development
Work with sales and product management teams to execute ecommerce and B2B website retail strategies
Assist in the creation and execution of email campaigns

Qualifications & Requirements:

Bachelor’s degree in marketing, advertising,
Well-developed written and verbal communication skills
Excellent organizational and project management skills
Creative design and editing skills in Photoshop, InDesign, and Illustrator preferred
Knowledge of online platforms such as Shopify, Salsify, Klaviyo, Optimizely, Facebook Business Manager, AMS, Google Merchant Center, Asana, Jira, and ShareASale, (or other related services)
Ability to work effectively in a cross functional team environment

Physical Demands:

Sitting, talking and listening at least 2/3 of the time
Lifting up to 25 pounds
Stooping and kneeling
Fine motor coordination

Working Conditions:

Office environment
Occasional domestic travel required

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee; other duties may be assigned.

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