Marketing Manager

We are looking for a dynamic and versatile Marketing & Brand Manager to lead our marketing initiatives and steward the company's brand identity. This is a dual-function role designed for a strategic thinker who is equally comfortable running high-performance campaigns and safeguarding long-term brand equity.

You will own both the tactical execution of marketing programs and the strategic direction of how our brand is positioned, perceived, and experienced — ensuring every customer touchpoint is consistent, compelling, and commercially effective.

Key Responsibilities

Marketing Management

• Plan and execute integrated marketing campaigns across digital, social, print, and OOH channels
• Manage end-to-end campaign lifecycles — from briefing and budgeting to launch and performance reporting
• Oversee SEO/SEM, paid media, email marketing, and content strategies to drive lead generation and sales
• Collaborate with sales teams to align marketing activities with revenue targets
• Analyse campaign metrics (ROI, CAC, CTR, conversions) and optimise performance continuously
• Manage and allocate the marketing budget effectively across channels

Brand Management

• Own and evolve the brand strategy — positioning, voice, visual identity, and messaging framework
• Develop and enforce brand guidelines across all internal and external materials
• Conduct brand health tracking and market research to measure awareness, perception, and loyalty
• Ensure brand consistency across all touchpoints: packaging, digital, communications, events, and retail
• Lead creative development and manage relationships with agencies and creative partners
• Identify emerging trends and cultural shifts to keep the brand relevant and competitive

• Resolve conflicts between short-term marketing needs and long-term brand positioning

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred)

• 4–7 years of experience in marketing, with at least 2 years in a brand management capacity

• Proven track record of managing integrated marketing campaigns with measurable results

• Experience working on FMCG, retail, or consumer-facing brands is a strong advantage

• Proficiency with marketing tools: Google Ads, Meta Business Suite, HubSpot, or equivalent

• Strong analytical skills with experience in data-driven decision making

• Exceptional written and verbal communication skills in English and Urdu

Skills & Competencies

• Campaign planning & execution

• Digital & performance marketing

• Budget management & ROI analysis

• Market research & segmentation

• Content strategy & copywriting

• Brand strategy & positioning

• Visual identity & brand guidelines

• Creative direction & agency management

• Brand health tracking & audits

• Storytelling & brand narrative

Job Type: Full-time

Pay: Rs100,000.00 - Rs250,000.00 per month

Work Location: In person