Marketing Manager

The Connell Family of Companies is a Michigan-based group of five complementary businesses built around craftsmanship, design, and exceptional service. Our brands include:

• Pointe Cabinets & Design – a full-service cabinetry and interior design studio serving residential and commercial clients
• Connell Building Company – a custom home building and remodeling firm
• Detroit Woodworking – a custom millwork and cabinetry manufacturing operation
• Oasis Heating & Cooling – HVAC and electrical services for residential and commercial clients
• Pointe Handyman Services – skilled trades and home maintenance services

We’re a growing, family-owned company with deep roots in the Grosse Pointe community and an expanding presence in the luxury home and design market. We’re looking for a driven, creative Marketing Manager to help tell our story across all five brands.

Role Overview:

As Marketing Manager, you’ll own the marketing function across all five companies - building brand awareness, driving lead generation, and creating content that reflects the quality and character of everything we build and design. This role is equal parts strategist and creator: one day you’re developing a campaign calendar, the next you’re shooting a behind-the-scenes Reel at the woodshop.

You’ll work collaboratively with our studio team on a day-to-day basis while reporting directly to the Vice President. This is a role with real ownership — you’ll have meaningful independence to shape how our brands show up, while staying closely connected to the people doing the work.

Key Responsibilities:

• Develop, implement, and manage our social media strategy for platforms including Facebook, Instagram, TikTok, and LinkedIn.
• Design and oversee all aspects of our email marketing campaigns, including market segmentation and analytics.
• Coordinate production of all print marketing materials, including signs, business cards, and brochures.
• Manage the creation and distribution of company apparel, as well as oversee advertising efforts including billboards, radio, and print mediums such as newspapers and magazines.
• Update and maintain the company's websites to ensure content is current, engaging, and optimized for search engines.
• Manage and coordinate all company-sponsored events and partnerships.
• Conduct photography and videography sessions, including editing, to produce high-quality content for various marketing channels.
• Oversee our online shops on our website, Etsy, TikTok, Facebook, and Instagram, ensuring products are presented attractively and accurately.
• Create and produce design and copy for marketing materials, ensuring consistency with our brand voice and standards.

Qualifications:

• 2–4 years of experience in marketing, content creation, or brand management (agency or in-house)
• A degree in Marketing, Communications, or a related field is preferred — but a strong portfolio and proven results matter more to us than a diploma
• Strong social media skills (Instagram, Facebook, LinkedIn) — you understand what performs and why, and you’re comfortable on camera or behind it
• Experience with content creation tools (Canva, Adobe Creative Suite, CapCut, or similar)
• Excellent writing and copy skills with a strong eye for design and brand consistency
• Self-starter who can manage multiple brands and deadlines with a high degree of independence
• Collaborative by nature — comfortable working closely with a hands-on team while also owning your lane
• Comfortable in a fast-paced, entrepreneurial environment where priorities can shift
• Experience in home design, construction, trades, or luxury goods is a strong plus — but not required
• Familiarity with email platforms (Mailchimp, Klaviyo, or similar) and basic analytics tools

What We Offer:

• A dynamic and creative work environment with a highly motivated team.
• Competitive salary based on experience and benefits package.
• Opportunities for professional growth and development.
• 401(k)
• Health and vision insurance
• PTO

Why Join Us:

• Work directly with company ownership and have a real voice in brand direction
• Rare opportunity to build and manage marketing across a diverse portfolio of five businesses
• Beautiful, creative industries — cabinetry, custom woodwork, luxury design, and home building
• Collaborative, tight-knit team that values initiative and takes pride in the work
• Room to grow as the company grows — we’re expanding and this role grows with us
• Michigan-based, in-person role with a dynamic, ever-changing day-to-day environment

How to Apply:

Submit your resume and a brief note about why you're a great fit. Portfolio, content samples, or social media handles you're proud of are welcome and strongly encouraged. We're looking to hire quickly - don't wait.

Job Type: Full-time

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Application Question(s):

• Do you have experience managing social media accounts for a business or a brand?

Experience:

• Marketing: 3 years (Required)

Ability to Relocate:

• Roseville, MI 48066: Relocate before starting work (Required)

Work Location: In person