Marketing Manager

Job Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across digital platforms. In this role, you will develop innovative marketing strategies, oversee content creation, and optimize campaigns to drive engagement, lead generation, and revenue growth. Your expertise in digital marketing tools and analytics will be essential to craft compelling campaigns that resonate with target audiences and deliver measurable results. Join us to shape the future of our brand through creative storytelling, data-driven decisions, and impactful marketing tactics!

Responsibilities

• Develop comprehensive marketing strategies aligned with business goals, focusing on digital channels such as social media, email marketing, SEM (Search Engine Marketing), and content marketing.
• Manage and optimize paid advertising campaigns across platforms including Google Ads (formerly Google AdWords), Facebook Advertising, and other social media channels to maximize ROI.
• Conduct keyword research and utilize SEO tools to improve organic search rankings, enhance website visibility, and increase web traffic.
• Oversee content creation including blog posts, landing pages, email newsletters, and social media content using tools like Adobe Photoshop, Adobe Creative Suite, WordPress, and content management systems.
• Implement conversion optimization techniques by analyzing user behavior through Google Analytics and other analytics tools to improve website performance and lead conversion rates.
• Coordinate with cross-functional teams on marketing automation initiatives using platforms that support email marketing, CRM integration, and performance marketing campaigns.
• Design visually appealing graphics and layouts for digital assets while maintaining brand consistency across all channels.
• Monitor campaign performance metrics regularly; prepare reports highlighting insights and actionable recommendations for continuous improvement.

Requirements

• Proven experience in digital marketing roles with a strong understanding of SEO, SEM, social media management, content creation, and analytics.
• Proficiency with SEO tools such as SEMrush or Ahrefs; experience with Google Analytics and Google Ads platform is essential.
• Skilled in graphic design software including Adobe Photoshop and Adobe Creative Suite; familiarity with HTML, CSS, JavaScript, SQL is a plus.
• Hands-on experience with WordPress or other content management systems for website updates and content management.
• Strong copywriting skills for creating engaging content tailored to diverse audiences in B2B or B2C contexts.
• Knowledge of marketing automation platforms to streamline campaigns across multiple channels effectively.
• Ability to analyze data trends using analytics tools to inform strategic decisions; experience in performance marketing is highly desirable.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously while meeting deadlines. Join us as a Marketing Manager to lead innovative campaigns that captivate audiences and propel our brand forward! This paid position offers an exciting opportunity to make a significant impact through creative strategy execution backed by data-driven insights.

Job Types: Full-time, Part-time, Contract, Temporary

Pay: $24.26 - $35.23 per hour

Benefits:

• Dental insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Hybrid remote in Waukee, IA 50263