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Marketing Manager

Organization: NextStop Theatre
Location: Herndon, Virginia
Employment Type: Part-Time
Compensation: Hourly
Compensation Amount: Starting at $25/hour (Average 20 hours per week)
Application Deadline: Open until filled

Reports To: Executive Director
Works Closely With: Producing Artistic Director, Director of Development, Director of
Education, Audience Services Manager

NextStop Theatre is seeking an enthusiastic and highly motivated individual to serve as the
organization’s part-time Marketing Manager. This role is responsible for leading the marketing
strategy and execution of the theatre’s brand, productions, events, and education programs.

The ideal candidate will be both a strategic thinker and a hands-on content creator, with strong
project management skills, a passion for storytelling, and the ability to produce high-quality
digital and print marketing materials in a fast-paced, multi-campaign environment.

NextStop Theatre is deeply committed to the never-finished work of making our organization
one that is fully rooted in equity, diversity, accessibility, and inclusion. Black, indigenous, people
of color, queer, trans, and people of all gender identities and expressions are strongly
encouraged to apply. Furthermore, we encourage all candidates who feel that they could be
successful in the position, regardless of whether they meet the exact experience and skills
listed, to apply. We welcome the opportunity to have a discussion with you about how you
envision bringing value to our organization through this position.

Primary Tasks and Responsibilities

Marketing Strategy & Campaign Leadership

  • Lead marketing strategy for productions, season campaigns, education programs, and
organizational initiatives
  • Develop campaign concepts, messaging, and rollout timelines in collaboration with
leadership team
  • Manage multiple concurrent marketing campaigns with overlapping deadlines

Content Creation & Creative Production

  • Create a high volume of digital and print marketing content for productions and
institutional initiatives
  • Produce social media graphics, promotional videos, trailers, and audience engagement
content
  • Develop pre-production promotional materials to drive interest before production photos
and trailer are available
  • Collaborate with contractors (graphic designers, videographers, etc) and project manage
any assets that are being outsourced

Marketing & Communications Execution

  • Write and manage marketing copy across platforms
  • Maintain and execute a master marketing calendar across all channels
  • Manage press communications and coordinate media outreach for productions and
initiatives
  • Coordinate press and Helen Hayes judge attendance to mainstage productions
  • Coordinate distribution of print materials (postcards, flyers, bus ads, etc)

Digital Platforms & Tools

  • Create and execute website content updates (Wix) and email marketing campaigns
(Feathr)
  • Create and deploy social media content (Instagram, Facebook, with potential expansion
to additional platforms)
  • Utilize Canva for design and video editing tools (eg. CapCut, iMovie or equivalent
preferred tools)
  • Create digital advertising and campaign deployment within internal marketing system
(Feathr)
Preferred Qualifications Experience in arts marketing or nonprofit marketing preferred
  • Strong project management skills and ability to manage multiple deadlines
simultaneously
  • Experience creating digital content (graphics, short-form video, social media campaigns)
  • Strong visual communication skills and understanding of brand consistency
  • Familiarity with email marketing systems (Mailchimp, Constant Contact, or similar) a plus
as it is similar to our internal marketing system (Feathr)
  • Ability to work independently in a fast-paced, largely remote environment
  • Strong communication and collaboration skills

Working Conditions

  • Part-time hourly position averaging approximately 20 hours per week. Hours will
increase some weeks depending on production opening, season launches, and major
campaign periods.
  • Some evening and weekend availability required around rehearsals, performances, and
events
  • This role requires strong self-direction and comfort managing deadlines independently in
a remote work environment

Applicants should submit a resume and/or letter of interest and related skills via email to
recruiting@nextstoptheatre.org. Position will be posted until filled.

About NextStop Theatre
NextStop Theatre Company is an award-winning professional theatre company in the heart of
Herndon, VA. Located minutes away from Reston Town Center, Historic Downtown Herndon,
Dulles Airport, and the Herndon Silver Line Metro Station, the company has established a
strong regional reputation for producing critically acclaimed productions and educational
programs, while showcasing a wide array of local talent and arts relevant to the community.

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