Marketing Manager

Job Summary
We are seeking an energetic and strategic Marketing Manager to lead our dynamic marketing initiatives and elevate our brand presence across digital platforms. In this role, you will develop innovative marketing strategies, oversee content creation, and optimize campaigns to drive engagement, lead generation, and revenue growth. Your expertise in digital marketing tools and analytics will be essential in crafting compelling campaigns that resonate with target audiences and deliver measurable results. Join us to shape the future of our brand through creative storytelling, data-driven decision making, and performance marketing excellence.

Duties

• Develop comprehensive marketing strategies that align with business goals and target audience insights.
• Manage and execute integrated marketing campaigns across social media platforms, email marketing, SEM (Search Engine Marketing), and display advertising channels such as Google Ads and Facebook Advertising.
• Utilize SEO tools and perform keyword research to enhance organic search rankings and increase website traffic.
• Oversee content creation including copywriting, graphic design, and multimedia production using Adobe Creative Suite, Photoshop, and content management systems like WordPress.
• Implement conversion optimization techniques to improve landing page performance, user experience, and lead capture rates.
• Analyze campaign performance using Google Analytics, SQL queries, and other analytics tools to derive actionable insights for continuous improvement.
• Coordinate with cross-functional teams on e-commerce initiatives, marketing automation workflows, and performance marketing strategies to maximize ROI.

Experience

• Proven experience in digital marketing roles with a strong focus on SEO, SEM, social media management, and content creation.
• Hands-on familiarity with SEO tools such as SEMrush or Ahrefs, along with proficiency in Google Ads, Google AdWords, Facebook Advertising, and Google Analytics.
• Skilled in HTML, CSS, JavaScript basics, SQL querying for data analysis, and content management systems like WordPress or similar platforms.
• Demonstrated ability to develop compelling copy for diverse audiences while maintaining brand consistency.
• Experience managing multi-channel campaigns that include email marketing automation and B2B (business-to-business) marketing strategies.
• Strong graphic design skills using Adobe Photoshop or Adobe Creative Suite for creating engaging visual content.
• Knowledge of performance marketing techniques including conversion rate optimization (CRO), keyword research, and analytics-driven decision making. Join us as a Marketing Manager to energize our brand’s digital presence! Bring your passion for innovative marketing solutions and your expertise in digital tools to craft impactful campaigns that drive growth and engagement worldwide!

Pay: $65,079.55 - $71,099.00 per year

Work Location: In person