Marketing Manager and Administrative Assistant

Job Overview
We are seeking a resourceful Marketing Manager and Administrative Assistant to join our team. This dual-role position offers an exciting opportunity to lead impactful marketing campaigns while providing essential administrative support. You will be at the forefront of developing strategic marketing initiatives, managing digital content, and ensuring smooth office operations. Your energetic approach and attention to detail will drive our brand visibility and operational efficiency, fostering growth across multiple channels.

Duties

• Report Directly to the President of Professional Business Services, Inc.
• Develop, execute, and optimize multichannel marketing strategies including social media marketing, content marketing, and digital advertising campaigns to boost brand awareness and engagement.
• Manage advertising sales efforts by identifying new opportunities, nurturing client relationships, and coordinating promotional activities.
• Oversee website content management using WordPress and basic HTML coding to ensure fresh, engaging content aligned with SEO best practices.
• Utilize marketing automation tools and Google Analytics to monitor campaign performance, analyze data trends, and refine strategies for maximum ROI.
• Conduct market research to identify industry trends, competitor activities, and customer preferences that inform targeted B2B marketing initiatives.
• Create compelling copy for various channels including email marketing campaigns, social media posts, product descriptions, and print materials.
• Provide administrative support by managing schedules, coordinating meetings, preparing reports, handling correspondence, and maintaining organized records to ensure operational excellence.

Experience

• Proven experience in digital marketing with a strong emphasis on SEO, social media marketing, and multichannel marketing strategies.
• Demonstrated success in advertising sales or client relationship management within a marketing context.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) or Canva for content creation and editing.
• Hands-on experience with Google Analytics, Facebook Advertising platforms, and marketing automation tools.
• Familiarity with WordPress website management and basic HTML coding skills.
• Strong research skills combined with excellent copywriting abilities tailored for diverse audiences.
• Knowledge of B2B marketing practices along with experience in performance marketing, e-commerce strategies, and print advertising is highly desirable.
• Ability to manage budgets effectively while coordinating multiple projects simultaneously. Join us in a role where your creativity meets strategic thinking! This paid position offers a vibrant environment where your skills will directly contribute to our growth while providing valuable administrative support that keeps our operations running smoothly. If you’re passionate about innovative marketing solutions and organized office management—this is the perfect opportunity to elevate your career!

Job Type: Full-time

Pay: From $20.00 per hour

Expected hours: 40 per week

Work Location: In person