Marketing Manager (Automobile Industry)

Position Overview
We are seeking a highly experienced and visionary Marketing Manager to lead the marketing function for our premium car segment. The role involves end-to-end ownership of marketing strategy, execution, and brand positioning to enhance market presence, generate leads, and drive sales growth.

Key Responsibilities:

• Develop and implement annual marketing strategies aligned with business and sales goals
• Build, strengthen, and manage the brand image in the automobile market
• Design and execute 360° marketing campaigns (Digital, ATL, BTL, PR, Events, Influencer Marketing, Sponsorships)
• Ensure strict adherence to OEM brand guidelines
• Coordinate closely with OEM teams for campaign alignment and co-created initiatives
• Plan and manage customer engagement programs, experiential events, and brand collaborations
• Contribute to the Annual Business Plan (ABP) with marketing-led revenue strategies
• Manage and optimize multi-crore marketing budgets with clear ROI tracking
• Maintain brand consistency across all communication channels
• Track, analyze, and report campaign performance with actionable insights

Key Performance Indicators (KPIs):

• Lead generation and contribution to sales funnel
• Brand awareness and recall improvement
• Event ROI (footfall, leads, media coverage)
• Marketing spend ROI, CPL, and campaign response rates
• Marketing-led sales contribution
• Customer engagement and NPS
• Budget variance within ±5%

Required Skills & Experience:

• Strong expertise in brand marketing (Automobile / Premium Lifestyle sectors)
• Proven experience in 360° marketing management
• Strong understanding of digital marketing, CRM, and lead funnels
• Strategic mindset with strong business acumen
• Excellent vendor and stakeholder management skills
• Experience managing cross-functional teams and large budgets

Job Types: Full-time, Permanent

Pay: Up to ₹1,000,000.00 per year

Experience:

• Marketing Manager: 10 years (Preferred)

Language:

• English (Preferred)

Location:

• Mumbai, Maharashtra (Preferred)

Work Location: In person