Marketing Manager - Autonomous Driving

Marketing Manager - Autonomous Driving

VW. Two letters. Endless opportunities. A bright future.

Innovation. Sophistication. Optimization. This is our Passion.

Worldwide, the Volkswagen Group has a long tradition of dramatic innovations. The Volkswagen Group, with its headquarters in Wolfsburg, is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN. Here in the US, we are blending German engineering with American ingenuity.

As ADMT, we develop and realize fully autonomous mobility and transportation services. Our mission is to make mobility-and transportation-as-a-service safe, accessible, and most attractive for society. For that, we cover the entire ground from strategy and business development, software development and end-2-end integration, fleet operations to next-generation self-driving systems. Being the driver in Volkswagen Group initiative for mobility solutions, we’re an integral part of Volkswagen Group's future success.

ADMT represents the Volkswagen Group as its driver for building self-driving technology. With experienced leaders in the field and collaborative partnerships with some of the world’s largest automakers, we’re building self-driving technology that is engineered to scale globally and transform mobility for millions. Talented individuals join our team because they share our purpose to make it safe, easy, and enjoyable for everyone to get around. We aspire to impact key industries that move people and goods, from ride hailing to deliveries.

Are you ready to join us?

Marketing Manager

Role Summary:

At Volkswagen ADMT, we’re creating safe, autonomous and sustainable mobility solutions – tailored to the needs of cities and their people. As part of our Marketing team, you will support various marketing activities by helping to craft stories, engage with communities, and showcase how autonomous mobility solutions are shaping tomorrow’s mobility life. You will learn from experienced colleagues and contribute to other marketing projects on an as needed basis.

We are seeking a strategic and execution-driven Marketing Manager based in the U.S. to lead and coordinate our overall marketing efforts in North America, ensure our communications are coherent, creatively outstanding, and aligned with both our brand and our partners’ expectations (e.g., Uber). You will manage our brand assets and co-branded initiatives, working closely with internal teams and external partners.

Role Responsibilities:

Brand & Marketing Strategy – 70%

Strategic Planning

• Develop and execute localized marketing brand strategies for the U.S. market, including new market launches and brand-building efforts
• Ensure brand consistency with global positioning while adapting to regional market and regulatory dynamics
• Provide market insights, competitive intelligence, and customer feedback into the global brand strategy

Brand Governance

• Act as brand guardian for all U.S. touchpoints i.e. sales, product, operations, public/gov’t affairs, comms, digital, fleet branding, events, and partner activations
• Manage creative assets and marketing deliverables, both in-house and partner developed
• Develop and implement governance process to facilitate and steer stakeholder management across various initiatives

Campaign Development

• Drive integrated brand marketing campaigns across paid, owned, and earned channels to raise awareness, credibility, and trust in autonomous mobility
• Collaborate with HQ and agencies to maintain high brand marketing and creative standards
• Monitor performance metrics and optimize campaigns for impact and efficiency
• Ensure brand consistency across all touchpoints, including co-branded campaigns with strategic partners, aligning messaging & campaign timing
• Represent the company at industry conferences, city showcases, and mobility events
• Develop content highlighting our technology leadership, sustainability commitments, and mobility vision

Product, Sales Gen, and Partner Marketing – 30%

• Partner with US Sales, Business Development, and deployment teams to design and deliver GTM product marketing strategies
• Develop sales enablement materials, customer case studies, and localized product messaging to support B2B/B2G engagements (cities, regulators, fleet operators, and mobility platforms)
• Track and report on campaign ROI, sales pipeline contribution, and brand KPIs
• Build and execute joint marketing programs with strategic partners
• Manage co-branded campaigns, pilot announcements, and ecosystem events that amplify partnerships and drive adoption
• Negotiate and manage partner marketing budgets and activation plans

Qualifications:

Education:

• Bachelor’s Degree and at least 7 years of experience in UX Design (or equivalent).
• MBA, Master’s degree or advanced certifications in brand management, digital marketing, or product marketing.

Skills:

• Strategic & Analytical Skills – Ability to align marketing to business goals such as pipeline, brand equity, market share. Comfort with KPI/metrics. Competitor & market intelligence gathering
• Communication & Storytelling – Exceptional writing in messaging frameworks. Visual literacy in guiding design agencies and reviewing creative. Executive presence for board updates and building C-suite narratives
• Project Management – Leading multiple cross-functional initiatives across product, sales, BD, global HQ simultaneously to deliver target outcomes. Balancing global vs. local market needs and providing vendor/agency oversight
• Stakeholder Management – Ability to build strong cross-functional relationships and work effectively within a collaborative, team-based environment to achieve business goals
• Digital & Technical Proficiency – Proficiency in CRM and marketing automation, analytics, and comfort with SEO, SEM, social platforms, and digital content
• Soft Skills & Mindset – Adaptability in balancing strategic vs. tactical execution. Diplomacy in managing brand governance & partner campaigns. Curiosity in learning new tech, especially in autonomy/AI. Resilience and capable of successfully operating in fast-paced and dynamic environments

Specialized Skills

Required:

• Proven ability to develop and execute integrated marketing strategies across brand, product, partner, comms. Experience localizing global brand strategies for regional markets
• Proven track record of leading B2B and B2G marketing strategies with measurable impact on sales pipeline and brand equity
• Deep understanding of brand positioning, guidelines, and governance, ensuring consistent voice across all touchpoints
• Experience working with agencies/vendors (creative, PR, events, digital)
• Strong knowledge & understanding of U.S. market dynamics and public/private partnerships
• Ability to manage multi-stakeholder campaigns and partner relationships (e.g. cities, regulators, partners, operators) under tight deadlines.
• Excellent written and verbal communication skills; ability to craft C-level, regulators, and media narratives and execute tactical campaigns
• Passion for autonomous technology, urban mobility, and future transportation

Desired:

• Experience marketing to mobility and autonomous driving industry (e.g. cities, transit authorities, fleet operators, business partners)
• Familiarity with autonomous driving technology, sensor/AI systems, or fleet deployment models
• Ability to translate technical complexity into compelling, human narratives
• Prior experience collaborating with European or multinational teams. German language speaking proficiency is a plus
• Experience organizing pilot launches, city showcases, or industry events
• Skilled in campaign performance measurement, ROI tracking, marketing analytics
• Experience with B2B2C marketing brand strategies and launching new products

Work Flexibility:

• Accommodation for working time zone differences between international locations as needed
• Travel is estimated to be 10-25%.
• Role requires flexibility in daily schedule, including early morning meetings with Europe, evenings for the West Coast, and weekends for events and travel

In Silicon Valley (California), the salary range for this role will be $155,000 - $175,000, depending on education and years of relevant experience. Salary is determined by geographical location and adjusted accordingly.

Other benefits for this position include:

Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.