Marketing Manager - B2B SaaS

Marketing Manager

Ianai Systems Inc. is redefining ERP for mid-market businesses by combining AI automation with powerful core modules such as inventory, manufacturing, accounting, WMS, and SCM.

Position Overview

We are looking for a Marketing Manager who can build the entire marketing engine from the ground up—brand, content, demand generation, PR, website, SEO, and campaign execution. This role will work directly with the CEO and sales team to create predictable inbound pipelines.

Responsibilities

1) Marketing Strategy & Execution

• Own overall marketing strategy for IanaiERP.
• Develop positioning, messaging, and competitive value propositions.
• Plan and execute multi-channel campaigns (SEO, SEM, LinkedIn ads, email, webinars).

2) Content & Branding

• Create core marketing assets:
• Case studies
• One-pagers
• Blog posts & whitepapers
• Demo videos
• Landing pages
• Build and maintain IanaiERP brand identity.

3) Demand Generation

• Increase qualified inbound leads through content, SEO, and campaigns.
• Manage funnel performance: reach → MQL → SQL → opportunities.
• Create lead magnets, newsletters, and remarketing flows.

4) Product Marketing

• Collaborate with product to understand new features.
• Translate features into customer-centric value messages.
• Own product launch campaigns.

5) Digital Marketing & Analytics

• Manage website, web analytics, and growth metrics.
• Track CAC, MQL targets, conversion rates, and attribution.
• Perform competitor analysis and market research.

6) Event & Partnership Marketing

• Organize webinars, trade shows, exhibitions, and partnerships.
• Support B2B field marketing to drive enterprise leads.

Required Skills & Experience

• 3–8 years in B2B SaaS marketing or product marketing
• Experience in demand generation, SEO, PPC, and content marketing
• Strong storytelling and copywriting skills
• Hands-on experience with marketing tools (HubSpot, GA4, Webflow/Framer, LinkedIn Ads)

Preferred Qualifications

• Background in ERP, SCM, logistics, or manufacturing tech
• Start-up experience building marketing from scratch
• Ability to manage agencies and freelancers
• Video or creative production capabilities

Personality Fit

• Creative, analytical, growth-driven
• Operates well in a fast-moving, ambiguous startup environment
• Self-starter who takes initiative without waiting for instructions
• Excellent communicator and cross-team collaborator

Job Type: Full-time

Pay: $70,000.00 - $100,000.00 per year

Benefits:

• Paid time off

Ability to Relocate:

• Anaheim, CA 92807: Relocate before starting work (Required)

Work Location: In person