Marketing Manager, Clinical Trial Research

Clinical Trials Network (CTN) partners directly with physicians and medical practices to help them successfully launch and conduct clinical trials, often for the very first time. We provide end-to-end operational support, including feasibility assessments, regulatory start-up, infrastructure development, staff training, patient recruitment strategy, and ongoing study management.

Job description:

The Marketing Manager is responsible for executing CTNx’s established marketing strategy, translating leadership direction into high-quality creative, digital, and campaign execution. This role plays a critical role in delivering consistent, value-driven marketing programs that support growth with practices, Sponsors, CROs, and existing network sites.

This is an execution-focused role for a creative marketer who can design, write, build, and launch marketing initiatives. Taking direct ownership of website updates, creative assets, and campaign execution while operating within a regulated clinical research environment.

Primary Responsibilities:

Brand, Messaging & Market Execution

• Execute and evolve CTNx’s brand identity, value proposition, and messaging across all audiences (Sponsors, CROs, and existing research sites).
• Clearly communicate why CTNx is different and why partners should choose CTNx over alternatives.
• Ensure consistent messaging across the website, campaigns, social media, sales materials, and network communications.

Competitive Analysis & Growth Support

• Conduct ongoing competitive analysis to identify market trends, positioning gaps, and growth opportunities.
• Translate insights into practical, executable marketing initiatives that support network expansion and Sponsor growth.
• Identify opportunities to improve visibility, differentiation, and scale.

Website & Digital Infrastructure

• Own and manage CTNx’s website, including:
• Hands-on WordPress development and ongoing updates
• Page creation, optimization, and content updates
• UX and conversion improvements aligned to growth goals
• Partner with leadership to ensure the website clearly communicates CTNx’s value and drives inbound interest.

Creative & Content Development

• Design and produce creative assets, including:
• Brochures and one-pagers
• Sales and executive presentations
• Social media ads and graphics
• Owned social media content
• Maintain consistent visual identity and messaging standards across all materials.

Social Media & Paid Campaign Management

• Own CTNx’s LinkedIn presence, including:
• Developing and maintaining a content calendar
• Creating original posts and thought leadership content
• Supporting industry visibility and credibility
• Manage Meta (Facebook/Instagram) campaigns, including:
• Designing ad creative
• Submitting materials for Sponsor and IRB approval
• Campaign setup, execution, and optimization
• Performance tracking and reporting

Sponsor-Focused Marketing

• Develop marketing materials and campaigns designed to drive interest, confidence, and growth with Sponsors and CROs.
• Support Sponsor-facing communications that reinforce CTNx’s scale, quality, and differentiators.

Network Engagement & Loyalty

• Create marketing materials, campaigns, and communication programs to keep existing CTNx sites engaged, informed, and aligned.
• Support the development and execution of a loyalty and engagement strategy that increases retention and long-term network “stickiness.”
• Deliver ongoing value through newsletters, performance updates, and network communications.

Measurement, Analytics & Budget Contribution

• Track campaign performance and overall marketing effectiveness across channels.
• Deliver clear reporting on results, insights, and optimization opportunities.
• Contribute to marketing budget planning and spending decisions.
• Help determine and track the cost of acquiring new practices and Sponsors.

Qualifications & Experience

• 3+ years of marketing experience, preferably in healthcare, life sciences, or another regulated B2B environment.
• Experience executing brand, content, and growth marketing initiatives.
• Strong practical experience with:
• WordPress
• Paid social advertising (Meta)
• Creative and content development
• Analytics and performance tracking
• Comfortable executing day-to-day marketing work while contributing to higher-level planning and prioritization.

Additional Details

Education: Bachelor’s degree required
Job Type: Full-time
Schedule: Monday–Friday, 8-hour day shift
Location: Hybrid remote – Cleveland, OH 44113

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Marketing: 3 years (Preferred)

Work Location: Hybrid remote in Cleveland, OH 44113