Marketing Manager, Digital Pathology

Job Description

Evident Scientific designs and manufactures a diverse range of life science and industrial products, including microscopes (conventional and digital) as well as new innovative digital pathology solutions. We serve a diverse range of customers doing cutting-edge research in the Life Science and Material Sciences including, Hospitals, Academia, Pharmaceutical, semiconductor, electrical and many more. With a global footprint we are guided by a core of scientific innovation providing optical intelligence that pushes the limits of clarity.

Evident was originally Olympus Corporation’s Scientific Solutions division. In 2022, we became a stand-alone company before becoming independent in 2023. Although our name is different, our technological expertise, manufacturing capabilities, and commitment to our customers remain unchanged.

We like to think of ourselves as a ‘new 100-year-old company’ that fuses a rich heritage of knowledge and expertise with leading-edge technological innovation to deliver novel solutions that empower our customers to help make the world a healthier and safer place.

We are seeking an experienced and strategic-minded individual to join our team as the Digital Pathology Marketing Manager. This role will be responsible for execution of the digital pathology , portfolio marketing campaigns leading to accelerated demand generation. The ideal candidate will possess exceptional marketing skills, a deep understanding of marketing principles a proven track record of leading global marketing teams across different geographies as well as operating in a matrix organization.

Job Duties

• Lead NPI Process: Oversee the content and execution of the NPI process from Marketing perspective with stakeholders (PMM, AE, regional sales) to ensure timely and high-quality NPIs.
• Drive Global Campaigns: Define, build, launch, and manage global campaigns in collaboration with all stakeholders, from execution to results. Develop and implement campaign activities to achieve lead targets for both online and offline channels across regions.
• Optimize Budget and Resources: Allocate budget and resources strategically to meet NPI and product campaign objectives.

• Enhance Social Media Strategy: Collaborate with global social media teams to increase touchpoints and customer engagement, ensuring a cohesive and impactful social media presence.

• Coordinate Global Content Strategy: Lead and coordinate the global content strategy with Creative and other stakeholders for the product line and its markets. This includes creating and managing blog posts, photography/videos, testimonials, application notes, brochures, and web content for global campaigns.

• Support Regional Marketing Initiatives: Assist regional teams with their specific marketing requests and needs, ensuring alignment with global strategies.

• Manage Global Content: Oversee and manage global content, including uploading and revising content on Highspot, ensuring consistency and accuracy.

• Collaborate on Event Strategy: Work with the global event leader to develop and execute event strategies that align with overall marketing goals.

• Monitor and Report Campaign Performance: Track and report on campaign performance, collaborating with regional and digital teams to optimize results.

• Develop Product Launch Strategies: Create and implement comprehensive product launch strategies to ensure successful market entry and adoption.

• Market Analysis and Positioning: Conduct market analysis to identify opportunities and develop positioning strategies that differentiate products in the market.

Job Requirements

• Educational Background: University degree in natural sciences, medicine, business administration, or a related field.

• Proven Experience: plus 5 years’ experience in a leading marketing role, demonstrated success in product marketing and leading global campaigns, ideally with experience in clinical or diagnostic workflows.

• Commercial Acumen: Strong data-driven decision-making skills to assess campaign and channel performance, with a keen understanding of market trends.

• Collaborative Skills: Excellent ability to work effectively across different stakeholder groups in an international team environment.

• Communication Skills: Superior English communication skills, both written and verbal.

• Travel Requirement: Willingness to travel approximately 30% of the time.

Other Considerations (travel/hours availability, etc.):

Core Evident Behaviors

• Think Big: Sets ambitious goals, thinks beyond the immediate and works outside of own area for insight and inspiration to excel

• Own the Outcome: takes a high degree of personal accountability, ownerships and embraces a customer-centric approach to prioritization, planning and work

• Test. Decide. Go: Open minded, willing to try new things, balances risk with agility in a culture of learning and rapid growth, moves at pace to get the right things done

Kaizen Everywhere, Everyday: Solicits feedback to enhance effectiveness, continually identifies and drives improvement and new ways of working, operating and thinking