Marketing Manager, Events

About Kayo

Kayo Conference Series is the leading events and professional development company for women in alternative investing and private equity. Women in finance and business thrive when surrounded by a supportive, empowering community of like-minded leaders. Our curated events foster authentic relationships, drive business development and deliver leading market insights. As a women-owned, women-led company, Kayo cultivates a culture that cherishes humble, hungry, people-smart and tolerant individuals committed to supporting each other and the women we serve.

The Role

Kayo Conference Series has built something rare: a portfolio of events so compelling, so carefully curated, and so deeply needed that the product sells itself… almost. As Marketing Manager, you’ll own the full marketing lifecycle across a portfolio of high-impact events that move the needle for women in alternative investing, from first impression to a sold-out room.

This is a seat for a systems-obsessed, results-driven leader who thrives at the intersection of strategy and execution; someone who can architect a process, lead a team, and read a dashboard with equal confidence. You’ll shape how the world discovers and experiences Kayo, ensuring that every woman in alternative investing who needs to be in the room, knows about the room. If you’re energized by making great things impossible to ignore, this is your seat.

What You’ll Gain

• Direct ownership of a strategy-driven marketing function serving women across alternative investing
• Experience designing and scaling marketing systems and core processes for a growing events company
• A strategic seat alongside senior leadership, influencing company direction beyond just marketing
• Deep expertise in full-funnel event marketing, from audience strategy to sold-out execution
• Cross-functional collaboration with Sales, Production and Finance, sharpening your commercial fluency
• Industry knowledge and a front-row seat inside the private markets ecosystem

What You’ll Do

• Develop and execute comprehensive marketing strategies to drive event attendance, engagement, and brand awareness
• Plan and optimize multi-channel campaigns across email, social, paid media, and partnerships
• Partner with Sales and Production to support ticket revenue forecasting and performance tracking
• Analyze campaign performance and client feedback using HubSpot and reporting tools to make inform decisions
• Define and monitor KPIs and lead generation metrics to continuously improve results
• Proficient in owning and optimizing HubSpot, including segmentation, lifecycle tracking, workflows, and reporting
• Ensure data integrity and alignment across Marketing, Sales, and Product within the CRM and Kayo tech stack
• Create and oversee compelling, brand-aligned content across email, web, and social channels
• Apply strong storytelling and audience insight to position events and messaging effectively
• Build, document, and continuously improve marketing processes across product launches, campaigns, and the attendee journey to ensure consistency and efficiency
• Translate long-term goals into clear, data-driven plans with defined milestones, while making informed decisions aligned with company priorities
• Communicate clearly, delegate effectively, and maintain accountability through regular reporting, team alignment, and proactive problem-solving
• Other duties may be assigned as needed

Who You Are

• Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience.  
• 3-5 years of experience in marketing, product marketing, or event marketing; internships included.  
• Sales-driven mindset with experience contributing to achieving revenue goals
• Strong analytical skills for market trends, consumer behavior and sales data analysis  
• Excellent communication and proofreading skills for creating marketing materials and collaborating with teams
• Project management knowledge for coordinating campaigns and product launches
• Experience with a broad range of technology like CRM software, email distribution platforms and LinkedIn preferred
• Interest in learning about the Private Markets and alternative investing ecosystem
• Team player with the ability to work cross-functionally and adapt in a fast-paced environment
• Comfortable working remotely and communicating with a distributed team

Click here to apply directly on our website: https://kayoconferenceseries.com/careers/#marketingmanager

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Application Question(s):

• Where are you located?
• How many years of Event Marketing experience do you have?
• Why do you want to join Kayo?
• How many years of Product Marketing experience do you have?

Work Location: Remote