Marketing Manager - Female

Key Responsibilities:

1. Brand Development & Marketing

• Collaborated with creative agencies to design websites and develop compelling social media content (e.g., reels, static posts) in alignment with brand identity and business goals.
• Acted as the key liaison between internal teams and agencies to ensure quality and timely delivery of creative assets.
• Ensured consistent brand messaging across all platforms and drove customer engagement through social media campaigns.

2. Media Planning & Coordination

• Coordinated with internal departments and resource persons to source and plan advertisements.
• Built and maintained strong relationships with media houses for strategic partnerships.
• Executed barter deals with radio stations for events and promotional activities.

3. Financial Management

• Processed vendor invoices, tracked submissions and approvals, and managed data entry in financial software.
• Prepared detailed monthly and quarterly marketing expenditure reports, highlighting spend trends and variances for management review.

4. Outdoor Advertising (OOH)

• Negotiated and managed revenue-generating partnerships for sites and outdoor hoardings (SOH).
• Liaised with multiple agencies for media buying and campaign execution across various formats.

5. Vendor & Agency Management

• Managed vendor relationships to ensure smooth execution of marketing activities.
• Monitored service quality, delivery timelines, and adherence to budget and brand standards.

6. Event Planning & Public Relations

• Planned and managed on-site event execution including décor, logistics, and celebrity coordination.
• Oversaw high-profile events such as movie premieres, festive events, fashion shows, store launches, and media nights.
• Coordinated with PR agencies for media coverage, interviews, and photo opportunities to promote properties and maintain a positive brand image.

7. Campaign Planning & Strategy

• Conceptualized integrated marketing campaigns and worked closely with agencies for execution.
• Collaborated with sales teams to ensure marketing efforts aligned with business development goals.
• Monitored campaign performance, analyzed metrics, and optimized strategy to improve ROI.

8. Website & Content Management

• Managed website content and updates, ensuring current and relevant property listings and brand messaging.
• Coordinated construction and architect shoots across cities to create high-quality visual content showcasing property developments and interiors.

Job Type: Full-time

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits:

• Health insurance

Work Location: In person