Marketing Manager (Female) – Kids Fashion Brand

Experience: 4–7 years preferred

About Sprinkles

Sprinkles is a growing premium kidswear brand focused on creative storytelling, strong visuals, and emotionally engaging campaigns. We are building a brand, not just selling clothes — and we’re looking for a creative marketing leader to own that journey.

Role Overview

We are looking for a female Marketing Manager who will own all brand-related marketing activities end-to-end. This role requires a hands-on creative thinker who can lead campaigns, shoots, and PR while shaping the brand’s long-term vision.

The PR Manager will report directly to this role.

Key Responsibilities

• Plan and execute seasonal marketing campaigns (launches, sales, brand stories)
• Lead and manage photoshoots, video shoots, reels, and campaign concepts
• Coordinate with design, production, and creative teams
• Supervise and guide the PR Manager (influencers, gifting, collaborations)
• Develop and execute brand storytelling across digital platforms
• Brainstorm and execute out-of-the-box creative ideas for kids & moms
• Oversee social media campaign direction (content ideas, themes, tone)
• Work closely with founders to translate vision into execution
• Track campaign performance and continuously optimize strategy

Ideal Candidate Profile

• Female candidate preferred
• Prior experience in Kids Fashion / Kids Products / Women’s Fashion
• Strong understanding of fashion branding & visual storytelling
• Experience managing shoots, campaigns, and creative teams
• Confident decision-maker with leadership mindset
• Creative, trend-aware, and culturally relevant
• Organized, execution-driven, and detail-oriented
• Comfortable working in a fast-growing brand environment

Nice to Have

• Experience working with influencers / PR agencies
• Understanding of Instagram, TikTok, YouTube Shorts
• Exposure to retail & e-commerce marketing
• Experience launching or scaling a fashion brand

Why Join Sprinkles?

• High creative ownership & autonomy
• Direct impact on brand growth
• Work on meaningful, fun, and visually rich campaigns
• Opportunity to build and lead a strong marketing team

Job Type: Full-time

Pay: Rs40,000.00 - Rs80,000.00 per month

Application Question(s):

• Which fashion brand have you worked for?

Work Location: In person