Marketing Manager – Franchise Growth & Expansion

About 1Heart

1Heart Caregiver Services is a rapidly expanding home care franchise with a bold growth vision. We are scaling nationally and building a high-performance support system for our franchisees.

We are not looking for a “maintenance marketer.”
We are looking for a growth driver.

This role is for a strategic, results-oriented Marketing Manager who can build scalable marketing engines that drive territory growth, increase market share, and produce measurable ROI across our franchise system.

The Mission of this Role

To design and execute aggressive, system-wide marketing initiatives that help franchisees:

• Increase client acquisition
• Strengthen referral partnerships
• Improve caregiver recruitment
• Dominate local markets

This role directly impacts franchise revenue growth

What You Will Own:

Franchise Growth Strategy

• Develop and lead annual and quarterly growth marketing plans
• Create scalable campaigns that drive measurable lead generation
• Launch high-impact system-wide initiatives (referral campaigns, digital lead funnels, community outreach systems, recruitment drives)
• Identify and capitalize on new market expansion opportunities
• Develop repeatable marketing systems franchisees can deploy immediately

Lead Generation & Revenue Acceleration

• Drive measurable increases in:
• Qualified client inquiries
• Referral partner engagement
• Caregiver applicant volume
• Oversee performance marketing efforts (paid ads, SEO, local search, email automation)
• Build marketing funnels that convert and scale

Leadership & Accountability

• Lead and manage:
• Digital Marketing Specialist
• Marketing Materials & Promotions Coordinator
• Set aggressive KPIs and hold team accountable
• Ensure campaigns are data-driven and ROI-focused
• Operate with urgency, precision, and performance standards

Marketing Product Development

• Develop franchise-ready marketing “products,” including:
• Community outreach kits
• Referral partner toolkits
• Recruitment campaign packages
• Event marketing systems
• Create plug-and-play marketing programs that franchisees can execute with minimal friction
• Standardize rollout systems to ensure fast adoption

Data & Performance Management

• Track performance metrics across territories
• Measure ROI and optimize campaigns continuously
• Create reporting dashboards for leadership visibility
• Make strategic adjustments based on analytics and field feedback

Who You Are

• Highly strategic and growth-oriented
• Obsessed with measurable results
• Experienced in franchise or multi-location marketing
• Strong team leader who drives performance
• Systems thinker who builds scalable processes
• Comfortable presenting to franchisees and executive leadership
• Thrives in fast-paced, high-growth environments

Qualifications:

• 5+ years marketing leadership experience
• Franchise or multi-unit marketing experience strongly preferred
• Proven track record of driving lead generation growth
• Strong digital marketing and funnel strategy knowledge
• Experience building marketing systems, not just campaigns
• Excellent project management and leadership skills
• Expertise in digital marketing channels such as SEO, social media marketing, Facebook Advertising, Google AdWords, and email marketing
• Proficiency in Adobe Creative Suite for content creation and visual branding materials
• Strong understanding of B2B marketing strategies tailored for franchise expansion
• Experience with performance marketing techniques including Google Analytics and marketing automation tools

Why This Role Matters

Marketing is a primary driver of franchise growth.
This position plays a critical role in accelerating expansion, strengthening territory performance, and elevating 1Heart’s competitive advantage in the home care industry.

If you are ready to build, scale, and lead growth at a national level, we want to hear from you.

Apply today.

Job Type: Full-time

Pay: $80,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person