Marketing Manager – Growth, Channels & Brand Leadership- KSA

Key Responsibilities:

Strategy & Growth Enablement

• Develop and execute integrated marketing strategies to drive lead generation and pipeline acceleration .
• Align marketing campaigns with sales priorities, vendor initiatives, and strategic account planning .
• Conduct market research and competitor analysis to uncover whitespace and market-entry opportunities.

Brand & Channel Leadership

• Position Diyar as a top-tier systems integrator and digital transformation partner .
• Build and execute co-marketing campaigns in collaboration with global technology vendors and channel partners.
• Ensure consistent messaging and storytelling across all communication channels.

Digital & Demand Generation

• Run high-impact digital campaigns (SEO/SEM, LinkedIn Ads, account-based marketing, email campaigns).
• Optimize digital funnels to generate qualified leads and report performance metrics.
• Use Microsoft Dynamics CRM to track ROI and link marketing impact to sales outcomes.

Content & Communications

• Produce compelling marketing assets: case studies, solution briefs, whitepapers, co-branded materials .
• Lead PR, media relations, and event communications to elevate brand visibility .
• Develop thought leadership content to showcase innovation, client success stories, and local expertise .

Collaboration & Enablement

• Work closely with Sales, Presales, and Alliances to ensure campaigns drive revenue growth .
• Equip account managers and commercial teams with sales kits, presentations, and messaging frameworks .
• Organize events, webinars, and executive forums that strengthen Diyar’s reputation in key verticals.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 5–8 years of B2B marketing experience in IT, technology, or channel-driven industries.
• Deep understanding of the vendor–reseller ecosystem and co-marketing best practices.
• Proven success in demand generation and sales enablement marketing .
• Proficiency in Microsoft Dynamics CRM and marketing analytics tools.
• Excellent English communication skills (written & spoken); Arabic proficiency strongly preferred.

Personal Attributes

• Strategic thinker with a growth mindset and results orientation .
• Creative storyteller able to translate technology into impactful business narratives .
• Tech-savvy and data-driven, with strong campaign analysis and optimization skills.
• Collaborative and influential, with the ability to align across sales, partners, and vendors .