Marketing Manager, Healthcare SaaS - ANZ

Demand Generation Manager, Australia & New Zealand

Reports to: Country Commercial Manager, Australia & New Zealand

Location: Sydney or Melbourne, Australia

Job Summary

We are seeking a results-driven Demand Generation Manager to develop and execute localized, multi-channel marketing programs to establish Provation as the superior SaaS solution in the Australian and New Zealand healthcare markets. This role is pivotal in driving top-of-funnel growth, competitive displacement, and pipeline creation.

The ideal candidate is a hands-on marketer with deep expertise in digital, email, paid media, and field campaign execution, combined with a strong understanding of B2B healthcare and SaaS dynamics.

Key Responsibilities

1. Localized Brand Positioning & Reputation Building

• Develop and execute a regional brand strategy that resonates with ANZ healthcare priorities.
• Create messaging frameworks that differentiate Provation from incumbent competitors and align with local procurement norms and regulatory requirements.
• Tailor communications, success stories, and advocacy programs to reflect regional clinical workflows and policy influences.

2. Market Awareness & Engagement

• Launch integrated awareness campaigns, thought leadership initiatives, and industry partnerships to increase visibility among healthcare executives, clinicians, and IT leaders.
• Drive participation in regional conferences, webinars, and events to elevate Provation’s profile as an innovation leader.

3. Lead Generation & Pipeline Creation

• Own end-to-end execution of localized demand generation campaigns across digital, email, paid media, and field channels to drive pipeline creation.
• Build and activate go-to-market programs targeting competitor accounts.
• Develop and launch account-based marketing tactics for high-value targets.

4. Performance Analysis & Reporting

• Provide regular reporting on pipeline contribution, conversion metrics, and campaign ROI.
• Translate data into actionable insights to continuously improve campaign effectiveness.

Qualifications & Experience

• Bachelor’s degree in relevant field
• 5-8 years of relevant work experience in demand generation or B2B marketing, preferably in healthcare and/or SaaS.
• Proven success in executing multi-channel campaigns that drive pipeline and revenue.
• Strategic, solves complex problems working independently with minimal guidance.
• Experience marketing to healthcare stakeholders strongly preferred.
• Hands-on experience with AI-powered marketing technology (e.g., Microsoft Copilot, ChatGPT, Zapier, Canva).
• Proficiency with marketing automation platforms (HubSpot, Marketo), CRM systems (Salesforce), and digital platforms (Google Analytics, WordPress, Adobe Creative Cloud).
• Highly self-motivated, resourceful, and comfortable working with minimal direction.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent project management and communication skills.

Success in the Role

• Compelling Regional Brand Positioning that differentiates Provation and aligns with ANZ healthcare priorities and procurement norms.
• High-Impact Multi-Channel Campaigns that generate qualified leads and drive measurable pipeline growth.
• Targeted Account-Based Marketing Programs focused on high-value accounts and competitive displacement.
• Elevated Market Awareness through thought leadership, content, partnerships, and strategic event participation.
• Data-Driven Insights and Reporting that clearly demonstrate campaign ROI and inform continuous optimization.
• Strong Sales Alignment & Partnership ensuring marketing initiatives convert to tangible business outcomes.
• Operational Excellence in campaign execution, leveraging automation and AI tools for efficiency and scalability.

Fortive Corporation Overview

Fortive’s essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Provation

Provation is a leading provider of healthcare software and SaaS solutions for clinical productivity, care coordination, quality reporting, and billing. Our purpose is to empower providers to deliver quality healthcare for all. Provation’s comprehensive portfolio spans the entire patient encounter, from pre-procedure through post-procedure, with solutions for physician and nursing documentation (Provation® MD, Provation® Apex, MD-Reports, Provation® endoPRO®, and Provation® MultiCaregiver), anesthesia documentation (#1 Best in KLAS Provation® iPro), patient engagement, surgical care coordination, quality reporting, and billing capture (Provation® SurgicalValet™), order set and care plan management (Provation® Order Set Advisor™ and Provation® Care Plans), and EHR embedded clinical documentation (Provation® Clinic Note). Provation has a loyal customer base, serving more than 5,000 hospitals, surgery centers, and medical offices, and 700 physician groups globally, including 19 of the top 20 U.S. hospitals. In 2021, Provation was acquired by Fortive Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare. For more information about our solutions, visit provationmedical.com and follow us on Twitter, Facebook, and LinkedIn. Our purpose at Provation is to empower providers to deliver quality healthcare for all. To deliver on this commitment, we’re guided by our core values – Provation has a culture of CARES:Community - We have a shared sense of improving healthcare, enriching the broader world we live in and serve. Accountability - We own it and get it done with integrity. Respect - We build diverse teams that collaborate and communicate with positive intent and trust. Excellence - We welcome new ideas as we innovate quality solutions. Service - We are passionate about putting customers first.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Provation is a leading provider of healthcare software and SaaS solutions for clinical productivity, care coordination, quality reporting, and billing. Our purpose is to empower providers to deliver quality healthcare for all. Provation’s comprehensive portfolio spans the entire patient encounter, from pre-procedure through post-procedure, with solutions for physician and nursing documentation (Provation® MD, Provation® Apex, MD-Reports, Provation® endoPRO®, and Provation® MultiCaregiver), anesthesia documentation (#1 Best in KLAS Provation® iPro), patient engagement, surgical care coordination, quality reporting, and billing capture (Provation® SurgicalValet™), order set and care plan management (Provation® Order Set Advisor™ and Provation® Care Plans), and EHR embedded clinical documentation (Provation® Clinic Note). Provation has a loyal customer base, serving more than 5,000 hospitals, surgery centers, and medical offices, and 700 physician groups globally, including 19 of the top 20 U.S. hospitals. In 2021, Provation was acquired by Fortive Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare. For more information about our solutions, visit provationmedical.com and follow us on Twitter, Facebook, and LinkedIn. Our purpose at Provation is to empower providers to deliver quality healthcare for all. To deliver on this commitment, we’re guided by our core values – Provation has a culture of CARES:Community - We have a shared sense of improving healthcare, enriching the broader world we live in and serve. Accountability - We own it and get it done with integrity. Respect - We build diverse teams that collaborate and communicate with positive intent and trust. Excellence - We welcome new ideas as we innovate quality solutions. Service - We are passionate about putting customers first.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

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