Marketing Manager-HORECA

KEY RESPONSIBILITY
Agency and Stakeholder Collaboration:
- Manage relationships and collaborate with creative/media agencies and other third-party stakeholders involved in marketing initiatives.
- Work closely with external partners to coordinate marketing activities and ensure brand alignment.
Market Research and Strategy:
- Conduct market research to understand industry trends, competitor activities, and customer preferences within the HORECA market.
- Develop and implement marketing strategies to effectively position the brand in the HORECA market.
- Identify market opportunities and provide strategic recommendations based on research findings.
Campaign and Event Management:
- Plan and execute integrated marketing campaigns, promotions, and events targeting HORECA customers.
- Plan and coordinate HORECA-focused events, trade shows, and sponsorships to promote brand visibility.
- Manage the end-to-end execution of marketing campaigns, ensuring timely delivery and effectiveness.
Content and Creative Development:
- Collaborate with creative teams to produce compelling print and digital marketing materials.
- Ensure consistent brand messaging and visual identity application across all marketing channels.
- Oversee the production of high-quality content, including copywriting, graphic design, and multimedia.
Digital Marketing and Engagement:
- Oversee digital marketing initiatives including social media, email marketing, and online advertising to engage HORECA audiences.
- Utilize SEO, SEM, and other digital marketing strategies to enhance online presence and drive traffic.
Partnership Development:
- Identify and establish partnerships with key HORECA players to enhance brand visibility and drive mutually beneficial initiatives.
- Negotiate and manage partnership agreements to maximize brand exposure and marketing opportunities.
Performance Analysis and Reporting:
- Analyze marketing metrics and KPIs to measure campaign effectiveness and inform future strategies.
- Prepare regular performance reports and insights for leadership, highlighting successes and areas for improvement.
Budget Management:
- Develop and manage marketing budgets for HORECA initiatives, ensuring optimal resource allocation.
- Monitor expenses and ensure marketing activities are cost-effective and within budget.
Communication & Working Relationships:
- Collaborate closely with the Operations Manager, and other department heads.
- Communicate and coordinate with the sales team, product development team, and customer service.
- Engage with external vendors, advertising agencies, media contacts, and digital marketing partners.
- Interact with customers and clients through various marketing channels and events.



Requirements

Qualifications and Experience:
‒ Bachelor's degree in Marketing, Business, or a related field.
‒ Minimum 5-7 years of experience in marketing roles, with at least 2-3 years in a managerial position, ideally within the HORECA industry.
Job Specific Skills:
‒ Proficiency in marketing software and tools, including CRM, analytics platforms, and digital marketing tools.
‒ Strong understanding of marketing principles, campaign management, and brand development.
‒ Experience with data analysis, market research, and performance metrics.
Competencies:
‒ Excellent leadership and team management skills.
‒ Strong analytical and problem-solving abilities.
‒ Creative thinking and the ability to generate innovative marketing ideas.
‒ Excellent communication and interpersonal skills.
‒ Strong organizational and project management skills.
‒ Ability to work collaboratively in a team environment.
‒ Attention to detail and commitment to quality.
‒ Ability to manage multiple projects and meet deadlines.