Marketing Manager - Mandarin Required

Please note: Proficiency is Mandarin is required for this bilingual position.

职位名称：市场部经理

基本薪资：48,000-60,000 美元 + 绩效奖金

岗位职责：

市场策略与规划：

• 制定并执行与公司业务目标一致的全面市场计划。
• 进行市场调研和竞争分析，以识别增长机会。

数字营销与潜在客户开发：

• 管理 SEO、SEM、电子邮件营销和社交媒体推广活动。
• 制定并优化付费广告活动（如 Google Ads、Facebook、LinkedIn）。
• 实施潜在客户开发策略，管理营销渠道。

内容开发：

• 监督博客、网络研讨会、新闻通讯、社交媒体和网站等平台的优质内容创作。
• 与相关领域专家合作，创建教育类和宣传类内容。

品牌管理：

• 确保所有渠道上的品牌信息和视觉形象保持一致。
• 监控并提升公司的在线声誉。

合作与外联：

• 与教育机构、意见领袖和战略合作伙伴协调，开展联合市场推广。
• 策划并管理活动参与，包括网络研讨会和教育展会。

数据分析与报告：

• 监控关键市场绩效指标，向管理层提供定期报告。
• 利用数据驱动的洞察优化策略，提升投资回报率（ROI）。

任职资格：

• 市场营销、传播、商业或相关专业本科学历；
• 拥有5年以上市场营销管理经验，有教育、咨询或相关行业背景者优先；
• 拥有成功针对中国大陆学生市场的营销经验；
• 在数字营销和潜在客户开发方面有成功经验；
• 熟悉市场数据分析工具（如 Google Analytics、HubSpot 等）；
• 具备优秀的沟通能力、项目管理能力和领导力；
• 能够管理一支全球范围内以中文为母语的团队；
• 能适应快节奏、协作性强、使命驱动型的工作环境。

其他问题：

• 你是否会说中文并能书写中文？ 此岗位要求具备中文能力，请说明你的中文熟练程度。
• 请分享你在针对寻求赴美/欧洲/加拿大等国家留学的国际学生开展市场推广方面的经验。 如果你没有相关经验，请说明你会如何有效地承担这个角色。
• 你是否被授权在美国工作？

Job Title: Marketing Manager

Base 48,000-60,000 +Bonus

Responsibilities:

• Marketing Strategy & Planning:
• Develop and execute comprehensive marketing plans aligned with business objectives.
• Conduct market research and competitor analysis to identify growth opportunities.
• Digital Marketing & Lead Generation:
• Manage SEO, SEM, email marketing, and social media campaigns.
• Develop and optimize paid advertising campaigns (Google Ads, Facebook, LinkedIn).
• Implement lead generation strategies and manage the marketing funnel.
• Content Development:
• Oversee the creation of compelling content for blogs, webinars, newsletters, social media, and websites.
• Collaborate with subject matter experts to create educational and promotional content.
• Brand Management:
• Ensure consistent brand messaging and visual identity across all channels.
• Monitor and enhance the company’s online reputation.
• Partnerships & Outreach:
• Coordinate with educational institutions, influencers, and strategic partners for co-marketing opportunities.
• Plan and manage participation in events, webinars, and educational fairs.
• Analytics & Reporting:
• Monitor marketing KPIs and performance metrics; provide regular reports to leadership.
• Use data-driven insights to refine strategies and improve ROI.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in marketing leadership, preferably in education, consulting, or related industries.
• Proven history of success in marketing to the Chinese National student population
• Proven success in digital marketing and lead generation.
• Strong understanding of marketing analytics tools (e.g., Google Analytics, HubSpot, etc.).
• Excellent communication, project management, and leadership skills.
• Ability to manage team of Mandarin-speaking staff globally
• Ability to work in a fast-paced, collaborative, and mission-driven environment.

Company Overview

WholeRen LLC is an AIRC accredited agency established by Chinese and American professional educators since 2010. As a multinational education company, we integrate academic application services and cultural exchange to benefit students in both the USA and China.

Job Type: Full-time

Pay: $48,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Please share your experience in marketing to international students seeking education abroad in the US/Europe/Canada/etc. If you do not have any, please share how you would take on this role effectively.
• REQUIRED for resume review: Do you speak Mandarin and write Chinese? These skills are required for this position; please note your level of proficiency.

Work Location: Remote