Marketing Manager/ Marketing Officer

Job Description: Marketing Officer/Marketing Manager

Position Title: Marketing Officer/Marketing Manager
Location: Calicut
Department: Marketing
Reports To: Sales Manager/Business Head
Employment Type: Full-Time

As a Marketing Officer/Manager at RM Homes, you will be responsible for developing, implementing, and executing strategic marketing plans to promote our villa construction services. You will play a crucial role in increasing brand awareness, generating leads, and driving sales through various marketing channels. This role requires a mix of creativity, analytical skills, and a deep understanding of the real estate and construction industry.

Key Responsibilities:

1. Marketing Strategy & Planning:

• Develop and execute comprehensive marketing plans and strategies to promote the company's villa construction projects.
• Collaborate with management to establish marketing objectives, budgets, and timelines.
• Analyze market trends, customer preferences, and competitor activities to identify growth opportunities.

2. Brand Management:

• Enhance the company’s brand image by implementing brand guidelines across all marketing materials and channels.
• Create engaging content to promote the company’s services, including brochures, presentations, and digital content.
• Manage the company's social media profiles and online presence to engage with potential clients.

3. Lead Generation & Sales Support:

• Develop and implement lead generation campaigns to attract potential villa buyers and investors.
• Work closely with the sales team to align marketing efforts with sales goals and support them with marketing materials.
• Track and analyze the performance of marketing campaigns and report on ROI.

4. Digital Marketing:

• Plan and manage digital marketing campaigns, including SEO/SEM, email marketing, content marketing, and online advertising.
• Monitor and manage the company’s website, ensuring that content is up-to-date and optimized for search engines.
• Utilize data analytics to measure the effectiveness of online campaigns and adjust strategies as needed.

5. Event Management:

• Organize and manage marketing events, including open houses, property expos, and industry conferences.
• Coordinate with vendors and partners to ensure successful execution of events.
• Develop promotional materials for events and manage pre- and post-event marketing efforts.

6. Customer Relationship Management (CRM):

• Build and maintain strong relationships with clients, ensuring high levels of customer satisfaction.
• Develop customer feedback surveys and analyze data to improve marketing strategies and customer experience.
• Manage the company's CRM system to track leads, follow-ups, and customer interactions.

7. Collaboration & Communication:

• Work closely with cross-functional teams, including sales, design, and project management, to ensure a cohesive marketing approach.
• Provide regular reports to management on marketing performance, including insights and recommendations for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1+ years of experience in a marketing role, preferably in the real estate or construction industry.
• Strong understanding of marketing principles, digital marketing, and lead generation strategies.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and as part of a team.
• Creativity, attention to detail, and a passion for the real estate industry.

Job Types: Full-time, Permanent, Fresher, Freelance

Pay: ₹15,000.00 - ₹35,000.00 per month

Experience:

• total work: 1 year (Preferred)

Work Location: In person