Marketing Manager, Marketplace Channels

Sweetwater, the nation’s number one online retailer of music instruments and pro audio gear, is seeking a dynamic and results-driven Marketing Manager to own marketing execution aligning with strategy across our third-party marketplaces (Amazon, eBay, Reverb, and others). This role will be responsible for driving growth, visibility, new customer acquisition, and profitability through digital advertising & direct marketing strategies.

The ideal candidate has hands-on experience with marketplace marketing tools, a strong analytical mindset, and the ability to collaborate cross-functionally.

Job Responsibilities

• Develop and execute marketing plans to increase sales, visibility, and customer acquisition on Amazon, eBay, Reverb, and emerging marketplaces — with a focus on full-funnel growth from awareness through conversion.
• Set up, manage, and optimize all marketplace advertising campaigns (Amazon Sponsored Products, Sponsored Brands, Sponsored Display, eBay Promoted Listings, etc.), including bid management, budget pacing, and product enrollment.
• Partner with Managed Brand program participants to design co-op marketing campaigns that drive mutual growth.
• Monitor competitive activity and recommend strategies to strengthen marketplace advertising presence. Content Alignment
• Partner on listing optimization efforts with the Marketplace Manager and Listing Specialists team (titles, bullets, A+ content, images, videos).
• Ensure promotional and brand campaigns align with category goals and brand guidelines. Analytics, Acquisition & Reporting
• Oversee and measure new customer acquisition, ensuring accurate tracking and reporting across marketplace channels.
• Collaborate on creative approaches to increase customer acquisition through direct marketing (e.g., email, inserts/pack-ins, targeted promotions).
• Track and analyze campaign performance against KPIs (TACoS, ROAS, CPC, Buy Box %, New Customer Acquisition, etc.), identifying optimization opportunities to improve efficiency and scale.
• Collaborate with Analytics/BI teams to build dashboards and performance reports that clearly communicate marketing impact. Collaboration
• Partner with the Marketplace Manager & Merchandising teams to ensure inventory readiness for promotions and campaigns.
• Collaborate directly with the VP of Marketplaces to align marketing initiatives with overall channel strategy and business objectives.
• Communicate performance results, opportunities, and risks to leadership and key stakeholders, driving alignment and action across teams.
• Project manage and collaborate with stakeholders on all direct marketing campaigns.
• Collaborate with cross-functional teams to align marketplace marketing with broader customer acquisition and retention initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of experience in digital marketing, with at least 2 years focused on Amazon or marketplace channels.
• Proven expertise in hands-on campaign management within Amazon Advertising Console and other marketplace ad platforms.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience measuring customer acquisition and building reporting frameworks that connect marketing to growth.
• Excellent communication and cross-functional collaboration skills.
• Self-starter with a growth mindset and ability to thrive in a fast-paced environment.
• Responsible for driving revenue growth, profitability, and sustained new customer acquisition through efficient campaign execution and full-funnel marketing initiatives.
• Strengthen marketplace brand presence via optimized content and creative campaigns.
• Deliver clear, data-driven insights to inform leadership decisions and shape strategy.
• Building strong cross-functional partnerships, working closely with the VP of Marketplaces and Marketplace Manager to drive alignment and execution.

Sweetwater "Ideal" Team-Player

• WOWs The Customer - Deep passion and desire for creating amazing customer & colleague experiences
• Get Things Done - Great work ethic and moves with a sense of urgency
• Obsesses over the Details – committed to paying attention to the details
• Drives Continuous Improvement – Always focusing on effective and efficient work and way to get better
• Develops the Future – committed to pursuit of growing personally & professionally and has a focus on bringing your colleagues along with you on that journey

We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required. Interested and qualified candidates, please apply. We look forward to exploring your #FullTimeDream with Sweetwater!

Sweetwater’s culture is built upon celebrating the creative creation of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work as we respect, learn, and grow from each team member’s unique perspective and experience. We have welcomed thousands of employees and their families from all over the world, and we invite you to discover why we consider a career at Sweetwater the full-time dream.