Marketing Manager – Omnichannel & HCP Engagement

About Servier

Servier is a global pharmaceutical group governed by a nonprofit foundation, committed to making a meaningful social impact for patients and contributing to a sustainable world. Its unique governance model ensures its independence, while supporting long-term innovation, with 100% of its profits reinvested in the Group’s development.

As a world leader in hypertension and venous diseases and major player in cardiometabolism, Servier drives transformative innovation to support patients with chronic conditions and improve their day-to-day lives through a holistic approach, which includes making patient adherence and control a priority across the globe. 

Headquartered in France, Servier operates in around 140 countries . In 2023-2024, the Group, which employs over 22,000 people worldwide , achieved revenues of €5.9 billion.

Servier Türkiye has been recognized as one of "Turkey's Best Employers" for six consecutive years in the research and competitions organized by the Great Place to Work Institute. In 2025 , the company reached the peak of this success by ranking 1st in Turkey in the 100-249 employees category.

Role Overview

We are looking for a Marketing Manager with strong omnichannel expertise to join our dynamic Marketing team.

This role focuses on designing and executing integrated HCP engagement strategies , ensuring that our communications, educational activities, and brand initiatives are seamlessly orchestrated across all channels.

The ideal candidate will be digitally savvy , passionate about customer experience , and able to work cross-functionally with sales, medical, regulatory, and bex teams to deliver impactful engagement.

Be a key player in shaping our digital transformation journey !

What You’ll Do

In this role, you will:

• Lead the development and execution of omnichannel marketing campaigns to engage healthcare professionals (HCPs).
• Collaborate with cross-functional teams (Sales, Medical and Public Affairs, Regulatory Affairs, BEX) to ensure aligned and compliant messaging across all channels.
• Join field visits with the sales force to observe HCP interactions, gather insights, and ensure strategies are grounded in real customer needs.
• Build and maintain direct relationships with HCPs by communicating product value and supporting their preferred channels of engagement.
• Use analytics and field feedback to measure engagement effectiveness and continuously optimize campaigns.
• Partner with global and local teams to integrate digital platforms (CRM, approved email, websites, virtual events, social channels).
• Contribute to brand planning and launches , ensuring that omnichannel engagement is embedded in every stage.
• Manage allocated budgets and forecasts , ensuring efficient and impactful investment.

Who You Are

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
• Experience in omnichannel marketing, digital strategy, or HCP engagement (pharma/healthcare experience is a strong plus, but strong digital/tech backgrounds will also be considered).
• Demonstrated ability to design and execute integrated, multi-channel campaigns .
• Strong stakeholder management and collaboration skills .
• Data-driven mindset with ability to translate insights into action.
• Excellent communication and presentation skills in English.
• Strong project management, organizational skills with the ability to handle multiple priorities.

Why Join Us

At Servier, you’ll be part of a global organization that combines innovation, purpose, and impact. You will play a pivotal role in our digital transformation journey , shaping the way we engage with healthcare professionals and ultimately improving patients’ lives.