Marketing Manager - Ophthalmology and Primary Eye Care Clinic

Ophthalmology Surgery Center and Primary Eye Care
Location: Southlake, Tx
Type: Full-Time
Reports to: Director of Operations
Compensation: Negotiable

About Us

A premier comprehensive eye care provider and surgery center
serving Southlake, TX and surrounding areas within DFW. We pride ourselves on offering the full spectrum of vision care, from primary eye exams and glaucoma management, to advanced surgical procedures including cataract and laser vision correction in our state-of-the-art surgery center. We are dedicated to preserving and restoring vision through compassionate care and cutting-edge technology.

Position Summary

• We are seeking a dynamic and results-driven Marketing Manager to lead our growth strategies. This role is unique as it bridges two distinct areas: Patient Acquisition (driving volume for our clinic) and Referral Development (acting as a liaison to local optometrists and primary care physicians to drive surgical volume).
• The ideal candidate is a creative strategist who understands healthcare regulations, possesses strong digital marketing skills, and enjoys building relationships within the community.

Key Responsibilities

1. Strategic Planning & Brand Management

• Develop and execute a comprehensive annual marketing plan and budget.
• Define and refine the brand's voice, ensuring consistency across all channels (print, digital, internal).
• Analyze market trends and competitor activities to identify opportunities for growth in LASIK, cataract surgery and premium IOLs.

2. Digital Marketing & Advertising

• Manage the practice’s online presence, including the website (SEO/SEM), Google Business Profiles, and social media platforms (Facebook, Instagram, LinkedIn).
• Oversee paid advertising campaigns (PPC, Social Ads) to drive appointments for high-value services (e.g., LASIK consultations).
• Monitor online reputation; actively manage patient reviews and implement strategies to improve patient satisfaction scores.

3. Physician Liaison & Referral Marketing (Business to Business-B2B)

• Develop and maintain strong relationships with referring Optometrists (ODs) and Primary Care Physicians (PCPs).
• Organize and host Continuing Education (CE) dinners and networking events for local doctors.
• Create and distribute referring physician packets, surgical outcome reports, and newsletters to keep our practice top-of-mind for referrals.

4. Content & Community Engagement

• Create engaging content for patient education, blog posts, email newsletters, and in-office digital signage.
• Plan and represent the practice at local health fairs, chamber of commerce events, and community outreach programs.
• Manage internal marketing initiatives to cross-promote services (e.g., educating primary care patients about surgical options).

5. Analytics & Reporting

• Track key performance indicators (KPIs) such as cost-per-lead, conversion rates, and referral volume.
• Provide monthly executive reports on marketing ROI to practice leadership.

Qualifications & Requirements

• Education: Bachelor's degree in marketing, Communications, Business Administration, or related field.

Experience:

• 2-5+ years of general marketing experience.
• Healthcare or Ophthalmology experience is highly preferred.
• Experience in a "Physician Liaison" or B2B sales role is a plus.

Technical Skills:

• Proficiency with Google Analytics, Google Ads, and Meta Business Suite.
• Experience with Email Marketing platforms (e.g., Mailchimp, Constant Contact) and CRM software.
• Basic graphic design skills (Canva, Adobe Creative Suite) are a strong advantage.

Soft Skills:

• Excellent verbal and written communication skills.
• Ability to translate complex medical terminology into patient-friendly language.
• Self-starter with the ability to work independently and manage multiple projects.

Benefits

• Competitive Salary
• Health, Dental, and Vision Insurance
• 401(k) with company match
• Paid Time Off (PTO) and Paid Holidays
• Employee discounts on LASIK

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person