Marketing Manager - PFL®

About Us:

Personal Family Lawyer is a companion company to New Law Business Model. While NLBM trains lawyers in another way to do business, PFL® helps them market their business to prospective clients once they’re up and running.

Position Overview:

The Marketing Manager is the hands-on executor and project manager of marketing initiatives for the Personal Family Lawyer (PFL®) company, charged with driving qualified leads, elevating brand presence, and delivering measurable revenue impact. Reporting to the General Manager, this role creates and executes campaigns that deliver KPIs, project manages the team, reports, and analyzes data while reflecting the values and culture of the organization. This position should be comfortable working in a fast-paced start-up environment. This position requires availability that aligns with Mountain Time operating hours and occasional evening availability for live virtual webinars, regardless of applicant location.

Key Responsibilities

Execution & Delivery

• Create and execute end-to-end funnel and campaign development—from ideation and creative briefing through copy and asset creation, launch, A/B testing, conversion, and optimization.

• Leverage direct response best practices, SEO, and GEO, to develop content (emails, case studies, newsletters, video, social) that captures the hearts and minds of audiences and accelerates the buyer’s journey to conversion.

• Leverage AI to increase efficiency and leverage your expertise to ensure accuracy, voice, and tone

• Create funnel messaging, emails, SMS, webpages, socials, and affiliate needs to attract Prospects, convert Prospects into MQLs, and convert Prospects into SQLs.

• Ensure brand voice, visual identity, and messaging consistency across all marketing touch points.

Project Management & Operational Impact

• Project manage a distributed team across multiple time zones to ensure campaign plans are actioned, leveraging Asana, proactive communications and meetings so that plans are seamlessly executed and deliver results aligned with our KPIs and goals.

• Develop timelines, work directly with team members to achieve deadlines, reporting, and KPIs, and support driving a culture of accountability, creativity, and continuous learning.

Communications & Collaboration

• Track and present weekly, monthly and quarterly marketing performance metrics, highlighting lead generation volume & quality, booked calls, CAC, ROAS, and conversion rates

• Introduce data-driven hypotheses, A/B testing, and iterative improvements

• Partner with Sales and Lawyer Management teams to refine avatar-focused messaging, campaign timing, and feedback loops that help marketing drive revenue outcomes

Core Competencies

• Exceptional Project Management Skills

• Direct Response Funnel creation and management

• Ownership & Accountability

• Agile Execution & Prioritization

• Proactive Communication & Influence

• Results- and Data-Driven Reporting, Analysis and Decision Making

• Commitment to Continuous Learning

Qualifications:

• Must have a minimum of 5 years of marketing experience in an entrepreneurial start-up organization with demonstrated integrated marketing campaign results, including lead generation, social media engagement, customer engagement, and conversion into sales.

• Must be an exceptional project manager for projects and teams

• Ability to use AI-based tools in a responsible, quality-assured manner with SEO and GEO.

• Experience using Canva or similar marketing asset creation platforms.

• Asana experience is preferred

• Live Launch experience is preferred

• HubSpot experience is preferred

Why Join PFL®?

• 100% Remote Work at a Profitable, Growing Company

• Comprehensive Benefits Package (Health, Dental, Vision)

• Retirement Program

• Flexible Paid Time Off

• Opportunities for Career Growth and Leadership Development

• Be Part of a Mission-Driven Company Transforming the Legal Industry

At PFL®, you’ll have the opportunity to make a lasting impact, scale your career in leadership, and be part of a passionate, supportive team driving innovation and change.

This role operates under a Bring Your Own Device (BYOD) model. Employees are expected to provide their own computer and internet connection, meeting minimum requirements (including at least 16GB RAM) to perform work duties. The company provides required software and system access, and reimburses reasonable and necessary business expenses as required by law.

PFL® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected status.