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Marketing Manager – Revenue Growth Focused (Clearwater / Tampa Area)

Benefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Health insurance
That’s actually a very smart move, Robert.
Given:
  • Your goal of +25% sales growth
  • Two territories (Pinellas + Citrus Park/Keystone)
  • Active PPC
  • Strong brand reputation (4.9–5.0 ratings, Best in Pinellas 4 years)
  • Desire to add TV/CTV strategically
You’re at the stage where a Revenue-Focused Marketing Manager makes sense — not just someone who posts on social media.
Below is a complete, ready-to-post job ad structured to attract a high-level candidate.
Position: Marketing Manager (Full-Time)
Company: Mr. Handyman (Palm Harbor, Clearwater, Largo + Citrus Park, Keystone)
Location: Clearwater, FL (Local Candidate Preferred)
Reports To: Owner (Robert Coughlin)
About Us
Mr. Handyman is an award-winning residential and commercial repair, maintenance, and improvement company serving Pinellas and Hillsborough Counties.
4.9 Google Rating
  • 5.0 Facebook & Angie
  • 2024 Best Home Improvement Company in Pinellas County (4th consecutive year)


2025 Best Handyman Company in Tampa
  • Locally owned and operated
We are entering our next growth phase and seeking a high-performing Marketing Manager to help drive a 25% sales increase through strategic brand expansion and performance marketing.
Position Overview
We are looking for a results-driven Marketing Manager who understands both brand building and lead generation. This role is responsible for overseeing and optimizing all marketing initiatives including digital advertising, connected TV, traditional media, reputation management, and local growth strategies.
This is a leadership-level role focused on revenue growth — not just social media posting.
Key Responsibilities
Strategic Growth & Planning
Develop and execute a comprehensive marketing plan aligned with revenue goals.
  • Drive 25% sales growth across both service territories.
  • Allocate and manage marketing budget efficiently.
Digital Performance Marketing
Oversee and optimize:
Google Ads (Search, Display, YouTube)
    • Local Service Ads
    • Retargeting campaigns
    • SEO strategy
  • Track cost per lead, cost per booked job, and ROI.
  • Work with vendors as needed but maintain ownership of results.
TV & Media Buying
Evaluate and manage Connected TV (CTV), streaming, cable, and/or broadcast advertising.
  • Negotiate placements and monitor performance.
  • Integrate TV with digital retargeting strategies.
Branding & Local Awareness
Increase brand visibility in Palm Harbor, Clearwater, Largo, Citrus Park & Keystone.
  • Manage community sponsorships and partnerships.
  • Ensure consistent messaging across all channels.
Analytics & Reporting
Refining/Developing dashboards to track:
Leads
    • Call volume
    • Booking rate
    • Revenue by territory
    • ROI by channel
  • Present monthly performance reports to ownership.
Reputation & Review Growth
Maintain and enhance our 4.9+ star reputation.
  • Develop strategies to increase review volume.
  • Monitor brand presence across platforms.
Qualifications
5+ years experience in marketing, preferably in home services or local service businesses.
  • Strong understanding of PPC, digital ads, and lead generation funnels.
  • Experience with media buying (CTV, cable, or broadcast preferred).
  • Data-driven mindset with strong analytical skills.
  • Budget management experience.
  • Excellent communication and leadership skills.
  • Bachelor’s degree in Marketing, Business, or related field preferred.
Compensation
Competitive market salary (based on experience)
  • Performance-based bonus tied to:
    Sales growth targets
    • Cost-per-lead efficiency
    • Revenue performance milestones
High performers will be financially rewarded for measurable business growth.
Benefits
Medical Insurance
  • Dental Insurance
  • Life Insurance
  • Paid Vacation (1 week)
  • Paid Holidays
  • 401(k) with company match after one year
What Success Looks Like
Increased brand recognition in our service areas
  • Improved lead quality and conversion rates
  • Strong ROI across digital and TV channels
  • 25% year-over-year revenue growth
Why Join Us?
This is an opportunity to build and lead marketing for an established, highly rated brand with strong community trust and significant growth potential. You will work directly with ownership and have the authority to implement real strategy — not just execute tasks.
If you are growth-minded, data-driven, and ready to make measurable impact, we want to meet you.
To apply, please submit your resume and a brief explanation of a marketing campaign you personally led that drove measurable revenue growth.

Notice

Mr. Handyman International LLC is the franchisor of the Mr. Handyman® franchised system. Each Mr. Handyman® franchised location is independently-owned and operated by an independent franchisee performing services. As a service to its independent franchisees, Mr. Handyman International LLC lists employment opportunities available throughout the franchised network so those employment opportunities may be conveniently found by interested parties at one central location for brand management purposes only. Mr. Handyman International LLC is NOT the employer seeking help. The only employer is the independent franchisee who has listed its available positions on this website.

  • Acknowledgement

I acknowledge that each independent Mr. Handyman® franchisee hires and determines the terms and conditions of employment for its own employees. Any employment benefits, compensation and employment practices vary by location. Neither Mr. Handyman International LLC (“Franchisor”) nor its affiliates have the power to: (1) hire, fire or modify the employment condition of franchisee’s employees; (2) supervise and control franchisee’s employee work schedule or conditions of employment; (3) determine the rate and method of payment; or (4) accept, review or maintain franchisee employment records. Mr. Handyman International LLC is NOT the employer and/or joint employer for: (i) any of the job opportunities listed on this website; (ii) any of the independent franchisees; and, (iii) any of the employees of the independent franchisees.

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