That’s actually a very smart move, Robert.
Given:
- Your goal of +25% sales growth
Two territories (Pinellas + Citrus Park/Keystone)
Active PPC
Strong brand reputation (4.9–5.0 ratings, Best in Pinellas 4 years)
Desire to add TV/CTV strategically
You’re at the stage where a Revenue-Focused Marketing Manager makes sense — not just someone who posts on social media.
Below is a complete, ready-to-post job ad structured to attract a high-level candidate.
Position: Marketing Manager (Full-Time)
Company: Mr. Handyman (Palm Harbor, Clearwater, Largo + Citrus Park, Keystone)
Location: Clearwater, FL (Local Candidate Preferred)
Reports To: Owner (Robert Coughlin)
About Us
Mr. Handyman is an award-winning residential and commercial repair, maintenance, and improvement company serving Pinellas and Hillsborough Counties.
4.9 Google Rating
5.0 Facebook & Angie
- 2024 Best Home Improvement Company in Pinellas County (4th consecutive year)
2025 Best Handyman Company in Tampa
Locally owned and operated
We are entering our next growth phase and seeking a high-performing Marketing Manager to help drive a 25% sales increase through strategic brand expansion and performance marketing.
Position Overview
We are looking for a results-driven Marketing Manager who understands both brand building and lead generation. This role is responsible for overseeing and optimizing all marketing initiatives including digital advertising, connected TV, traditional media, reputation management, and local growth strategies.
This is a leadership-level role focused on revenue growth — not just social media posting.
Key Responsibilities
Strategic Growth & Planning
Develop and execute a comprehensive marketing plan aligned with revenue goals.
Drive 25% sales growth across both service territories.
Allocate and manage marketing budget efficiently.
Digital Performance Marketing
Oversee and optimize:
Google Ads (Search, Display, YouTube)
Local Service Ads
Retargeting campaigns
SEO strategy
Track cost per lead, cost per booked job, and ROI.
Work with vendors as needed but maintain ownership of results.
TV & Media Buying
Evaluate and manage Connected TV (CTV), streaming, cable, and/or broadcast advertising.
Negotiate placements and monitor performance.
Integrate TV with digital retargeting strategies.
Branding & Local Awareness
Increase brand visibility in Palm Harbor, Clearwater, Largo, Citrus Park & Keystone.
Manage community sponsorships and partnerships.
Ensure consistent messaging across all channels.
Analytics & Reporting
Refining/Developing dashboards to track:
Leads
Call volume
Booking rate
Revenue by territory
ROI by channel
Present monthly performance reports to ownership.
Reputation & Review Growth
Maintain and enhance our 4.9+ star reputation.
Develop strategies to increase review volume.
Monitor brand presence across platforms.
Qualifications
5+ years experience in marketing, preferably in home services or local service businesses.
Strong understanding of PPC, digital ads, and lead generation funnels.
Experience with media buying (CTV, cable, or broadcast preferred).
Data-driven mindset with strong analytical skills.
Budget management experience.
Excellent communication and leadership skills.
Bachelor’s degree in Marketing, Business, or related field preferred.
Compensation
Competitive market salary (based on experience)
Performance-based bonus tied to:
Sales growth targets
Cost-per-lead efficiency
Revenue performance milestones
High performers will be financially rewarded for measurable business growth.
Benefits
Medical Insurance
Dental Insurance
Life Insurance
Paid Vacation (1 week)
Paid Holidays
401(k) with company match after one year
What Success Looks Like
Increased brand recognition in our service areas
Improved lead quality and conversion rates
Strong ROI across digital and TV channels
25% year-over-year revenue growth
Why Join Us?
This is an opportunity to build and lead marketing for an established, highly rated brand with strong community trust and significant growth potential. You will work directly with ownership and have the authority to implement real strategy — not just execute tasks.
If you are growth-minded, data-driven, and ready to make measurable impact, we want to meet you.
To apply, please submit your resume and a brief explanation of a marketing campaign you personally led that drove measurable revenue growth.