Marketing Manager, Social & Digital

POSITION SUMMARY
The Marketing Manager, Social & Digital is a core member of WFF's marketing team, responsible for owning our social media strategy, growing our digital presence, and ensuring every online touchpoint reflects the strength and mission of our brand. This role is the strategic and analytical engine behind how WFF shows up across social media, with direct ownership of channel performance, agency partnerships, and paid social execution. The ideal candidate is a systems thinker who understands the importance of owned and earned channels at a nonprofit. This is a high-visibility role with real ownership across social media and web content management, a direct line to senior leadership, and the opportunity to shape how a nationally recognized organization shows up and connects with leaders across the foodservice industry.

KEY RESPONSIBILITIES

Social Media Strategy & Execution

· Own WFF's full social media strategy across all platforms, setting channel-specific goals, KPIs, and content direction

· Oversee the social media content calendar, ensuring content is strategically targeted, on-brand, and audience-driven

· Manage and direct our social media agency partner, serving as the primary contact for execution, reporting, and strategic alignment

· Oversee the content calendar to ensure every post is on-brand, audience-specific, and tied to a clear goal

· Drive organic community growth and meaningful engagement across all owned channels

· Lead paid social campaigns, including audience targeting, budget management, and performance optimization

· Stay current on platform updates, algorithm changes, AI tools, and social trends and bring recommendations to the team proactively

· Report regularly on performance, translating metrics into clear insights and next steps for leadership

Digital Marketing & Web

· Own WFF's website, including day-to-day content management, page updates, and ensuring the site accurately reflects current programs, events, and organizational priorities

· Manage WFF's web analytics function, including Google Analytics setup, reporting, and ongoing UX improvement recommendations

· Identify and implement opportunities to improve website conversion, navigation, and user experience through data analysis and testing

· Manage digital advertising strategy and vendor relationships, overseeing campaign performance and budget pacing

· Monitor and synthesize performance across all owned channels (social, email, web, and paid) into regular leadership-ready reports

CRM & Audience Strategy

· Assist in building and maintaining audience segments that ensure the right messages reach the right members at the right time

· Track and report on email performance metrics, including open rates, click-through rates, and list growth, and surface insights to the team

· Execute email marketing campaigns in coordination with the marketing team, including list pulls, scheduling, and basic performance reporting

· Support CRM list management and database hygiene in Salesforce, including audience segmentation and contact record maintenance

· Partner with the Senior Director of Marketing to connect email and CRM data to broader campaign strategy and member engagement goals

·

QUALIFICATIONS

Required

· 4–6 years of progressive experience in social media strategy and digital marketing, with a portfolio or examples that demonstrate measurable results

· Proven track record of growing and engaging audiences across social media platforms, including specific examples of follower growth, engagement rate improvement, or community-building results

· Strong working knowledge of Google Analytics and paid social platforms (Meta, LinkedIn)

· Experience managing external vendors and agency relationships

· Comfortable translating data into clear, strategic recommendations – pulling numbers and understanding what they mean

· Excellent written communication skills, with a strong editorial instinct and a feel for brand voice

· Organized, self-directed, and able to manage multiple priorities in a fast-moving environment

· Bachelor’s degree in marketing, Communications, Business, or a related field.

Preferred

· Background in short-form video, social SEO, or influencer/creator partnerships

· Working knowledge of CMS platforms or basic web development concepts

· Familiarity with Google Ad Grants

· Google Analytics and/or Salesforce certifications

· Hands-on experience with Salesforce CRM or marketing automation platforms

· Experience in a nonprofit, association, or membership-based organization

· Familiarity with the foodservice, hospitality, or adjacent industries

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SKILLS THAT WILL HELP YOU SUCCEED

· Community Builder - Understands that social media for a nonprofit is about relationships, not just reach

· Strategic Vision - Thinks beyond the task at hand to set direction, anticipate trends, and connect digital activity to organizational goals

· Analytical Thinking - Translates complex data into clear insights and actionable recommendations

· Platform Fluency - Understands how platforms, campaigns, and audiences connect across the full digital ecosystem

· Collaboration - Partners effectively with creative, events, and leadership teams to align strategy with execution

· Vendor Management - Builds strong, productive relationships with external partners and holds them to results

ABOUT WFF
Women’s Foodservice Forum (WFF) is the industry’s leading organization dedicated to advancing women across the foodservice industry. Since 1989, WFF has equipped individuals and organizations with research, insights, and development programs that strengthen talent pipelines, improve business performance, and create more dynamic workplaces. WFF serves professionals and companies across every segment of the foodservice industry through events, resources, and a year-round learning community.

COMPENSATION
$65,000 – $85,000 annually, depending on experience.

WORK ENVIRONMENT
This is a remote-first position with monthly travel to our office in North Dallas for team meetings, events, and collaborative work sessions. Candidates should live in the Dallas-Fort Worth area.

BENEFITS
WFF offers a comprehensive benefits package including health, dental, and vision insurance, a 401(k) with employer match, professional development, and flexible paid time off.

OUR TEAM & CULTURE
The WFF team is small, nimble, and deeply committed to the mission. We move fast, support each other, and create real space for growth, both professionally and personally. We are a people-first team that values flexibility, curiosity, and the belief that the work we do every day makes a difference for women across the foodservice industry. If you are looking for a place where your contributions are visible, your development is invested in, and the mission actually means something, you will fit right in here.

A NOTE TO POTENTIAL APPLICANTS
WFF exists to advance leaders in the workplace and that starts with our own hiring. If you see yourself in this role but don't check every box, we still want to hear from you. We hire for potential, passion, and perspective, not just credentials.

Pay: $65,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in Dallas, TX 75230