Marketing Manager/ Social Media Manager - Retail

We are a fast-growing specialty retail company focused on party supplies, seasonal celebrations, and event-related products. With multiple store openings planned across the Bay Area and expansion nationwide, we are seeking a hands-on Marketing Manager to lead our in-store marketing engine end-to-end. You will own the annual holiday calendar, design every store-level campaign, build out the loyalty program, and create the event playbook that drives traffic and sales across our growing store fleet.

We are also seeking a creative all-rounder Social Media & Content Manager who can write, design, shoot, and edit. You will produce the full library of in-store and digital marketing assets — posters, signage, social posts, short videos, and lifestyle content — that bring our seasonal stories to life.

Marketing Manager Key Responsibilities

• Build the annual holiday marketing calendar (Halloween, Thanksgiving, Christmas, Valentine's, Easter, Independence Day, back-to-school, birthdays, etc.) with clear themes, mechanics, and timelines.
• Develop store-level promotional plans — pricing, bundles, gift sets, BOGO, limited-time offers, raffles, group-buy, and add-on incentives — aligned with inventory and consumer demand.
• Define visual merchandising and atmosphere standards for every campaign: windows, end-caps, themed installations, signage, and POS materials. Walk stores to ensure perfect execution.
• Brief and partner with internal creative (copy/design/video) and external print/print-at-scale vendors; oversee asset development from concept to in-store delivery.
• Build, run, and continuously improve the loyalty/membership program — tier design, benefits, points, exclusive perks, member-only events, and re-engagement of dormant members.
• Segment members (new, active, VIP, dormant) and design differentiated lifecycle campaigns to drive retention, repeat purchase, and referrals.
• Train store teams on every campaign launch — rules, talk tracks, key product hooks, and member-program scripts — so promotions translate cleanly at the register.
• Lead local event execution: community pop-ups, in-store activations, partnerships with local schools/community groups, and influencer/creator events.
• Own the marketing budget; track campaign ROI in real time, kill what isn't working, and double down on what is.
• Deliver a clean post-mortem after every major campaign with KPIs (foot traffic, conversion, AOV, member acquisition, repeat rate, ROI) and a clear next-cycle plan.

Marketing Manager Qualifications

• Bachelor's degree or above; Marketing, Brand, Event, or Communications-related majors preferred.
• 3+ years of in-store/offline retail marketing experience, ideally in specialty, seasonal, fashion, beauty, or consumer-products retail.
• Strong holiday-marketing playbook — can run an entire calendar of campaigns, from concept to in-store execution to recap, on your own.
• Hands-on experience designing or operating a customer loyalty / membership program (tiers, points, perks, lifecycle campaigns).
• Sharp aesthetic sense for visual merchandising, store atmosphere, and event design.
• Highly numbers-literate: comfortable monitoring campaign data, calculating ROI, and adjusting strategy in-flight.
• Excellent partner-management skills — internal teams, print vendors, influencers, and local community partners.
• Self-starter with high energy, strong project management, and the ability to thrive in a fast-paced, multi-store environment.

Social Media Manager Key Responsibilities

• Write and design every campaign asset: in-store posters, signage, price tags, window graphics, banners, flyers, coupons, social posts, and announcements.
• Design seasonal visual systems — themed graphics, color palettes, and templates — for Halloween, Christmas, Thanksgiving, Independence Day, and other key holidays.
• Produce short-form video content (TikTok, Reels, YouTube Shorts) and lifestyle imagery showcasing products, store experience, and behind-the-scenes moments.
• Run day-to-day social channels (TikTok, Instagram, Facebook, Pinterest, Xiaohongshu/Rednote when applicable): plan content calendars, post on schedule, and engage with the community.
• Iterate creative quickly across campaign phases — pre-launch teasers, launch hero assets, mid-campaign refresh, and clearance/wrap-up materials.
• Proof every asset: copy, prices, dates, terms — zero typos, zero pricing errors, zero broken claims.
• Build and maintain a clean, organized creative asset library (templates, source files, brand fonts/colors) so the team can move fast.
• Coordinate with print shops and in-store teams on materials, sizing, paper stock, and on-time delivery to each store.
• Provide image and video assets to performance marketing and channel partners as needed.

Social Media Manager Qualifications

• Bachelor's degree preferred; majors in Visual Design, Graphic Design, New Media, Communications, or related fields are a plus.
• 2+ years of in-house or agency experience in design + copy; retail or seasonal-product experience strongly preferred.
• Fluent in Photoshop, Illustrator, Canva, and CapCut/Premiere/Final Cut; can independently take a brief from idea to finished file.
• Strong copywriting in English: punchy headlines, social captions, in-store messaging, and clean campaign rules.
• Sharp aesthetic sense and an instinct for U.S. holiday culture; culturally aware and able to avoid sensitive missteps.
• Detail-obsessed and fast — comfortable producing many versions in a peak-season sprint.
• Familiarity with TikTok, Instagram, and Pinterest creative best practices; basic video shooting and editing skills.
• Team player who responds well to feedback, hits deadlines, and brings new ideas to the table.

Pay: $80,000.00 - $150,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Retirement plan

Education:

• Bachelor's (Preferred)

Experience:

• Retail Industry Marketing: 3 years (Preferred)

Work Location: In person