Marketing Manager w Graphic Design

Bellus Academy, a leader in Beauty and Wellness Education, is seeking a talented and passionate leader for our Marketing Team with strong graphic design skills to take our brand to the next level.

As the Graphic Designer/Marketing Manager at Bellus Academy, you will work closely with our Managers of Admissions & Marketing and serve as the key strategic marketing lead responsible for the development, design and execution of internal and external marketing collateral, both print and digital, for all our locations. You will work closely with various cross-functional teams and agencies (SEO, PR and Marketing) to develop and oversee strategies, approve creative work and track the performance of online campaigns. You will be responsible for optimizing a website, managing both the copy and communication across all social media platforms and responding to inquiries and requests through our business pages. You will implement salon and spa marketing efforts to drive awareness to our offerings, curate monthly specials and schedule weekly emails to monitor client retention and sales growth. This is a fast paced, multidimensional role in a creative industry that requires innovative concepts and industry knowledge.

Scope and General Purpose of Position: Responsible for collaborating on and executing the Company’s marketing strategy.

Job Responsibilities Overview:

1. Work with the Managers of Admissions & Marketing to define and analyze market segments for Admissions and Spa/Salon then manage campaigns developed for these targeted clients/prospects. Track all Marketing initiatives.

2. Manage, motivate and leverage business relationships with all marketing contractors including: Lead vendors, SEO / SEM Manager.

a. Review key words and identify targeted programs to support.

b. Analyze geographic demographics of leads to define the miles radius and the zip codes to target.

3. Work with the Creative Team to create ongoing video and photography content for use on social media.

4. Ensure consistent branding and messaging by working with the brand / graphic consultant to develop & evolve collateral and design work

a. Provide graphic layout design and development of collateral, point-of-sale, promotions, and other projects as defined

b. Work in collaboration with Managers of Admission and Marketing and the Salon Business & Spa Leads on email marketing and newsletters

5. Leverage relationships with recruiting partners and lead vendors to ensure the Company is receiving quality leads

6. Work with the Managers of Admissions and Marketing to analyze the market potential and profitability of various marketing initiatives

7. Manage and analyze advertising campaigns.

Skills:

1. Demonstrated proficiency with relevant software applications including: Adobe Creative Suite, Wordpress, XHTML, Microsoft Office Suite, Internet Explorer, Safari, Firefox, etc

2. Demonstrated proficiency with all forms of communication on Social Media sites such as Facebook, Instagram, Twitter, TikTok and YouTube.

3. Train to develop strategic and analytical capacity

4. Ability to seamlessly multi task in a high-speed environment with evolving priorities while providing exceptional customer service to our Bellus Team and marketing partners

5. Demonstrated excellent written, interpersonal and verbal communication skills

6. Demonstrated high level of proficiency in graphic design

Education and Experience:

• Minimum of 3 years experience in Graphic Design, digital and print
• Experience in the spa and wellness industry an asset.
• 4-year degree (or comparable work experience) required in Marketing or Communications
• Previous experience working with Digital agencies preferred

Job Type: Full-time

Pay: $73,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• For any remote work, will you have secure, high-speed internet service?

Experience:

• Graphic design: 3 years (Preferred)
• Adobe Creative Suite: 2 years (Preferred)
• Adobe Illustrator: 2 years (Preferred)

Work Location: In person