Marketing Manager/Brand Ambassador

Marketing Manager (Content & Growth Focus) / Brand Ambassador

Old York Cellars – Ringoes, NJ

Position Overview

Old York Cellars is seeking a hands-on Marketing Manager / Wine Ambassador to drive winery traffic, increase event attendance, and convert content into measurable revenue.

This is an on-site marketing + guest experience role combining digital marketing, social media content creation, and hospitality. You will create and execute marketing in real time—capturing the winery experience, promoting events, and engaging directly with guests.

This role is ideal for someone who understands how to turn social media, email marketing, and content into actual sales, visits, and bookings.

Compensation & Schedule

Salary: $50,000 annually (consistent year-round pay)

Seasonal Workload:

Mid-March – Mid-November (Peak Season): 45–50 hours/week (includes weekends and events)

Mid-November – Mid-March (Off-Season): ~30 hours/week

Weekend hospitality shifts are a core part of this role and required during peak season.

Benefits:

Healthcare

2 weeks paid vacation

Opportunity for performance-based bonuses tied to event attendance, marketing performance, and revenue growth

Key Objectives

Drive winery traffic and on-site visits

Fill events and increase bookings

Maintain a consistent digital marketing presence

Track performance and improve conversion

Primary Responsibilities

Digital Marketing Execution

Execute weekly digital marketing campaigns across social media, email, and website

Maintain consistent messaging and posting cadence

Adjust quickly based on events, traffic, and performance

Social Media Marketing

Manage and grow Instagram, Facebook, and TikTok

Create short-form video content (Reels/TikTok)

Capture real-time content during peak winery hours

Engage with followers and drive interaction

Content Creation

Shoot and edit photo and video content

Capture authentic winery experiences

Build a content library

Create content that drives engagement and revenue

Event Marketing

Promote winery events across all channels

Coordinate social, email, and website updates

Focus on driving attendance and ticket sales

Email Marketing

Execute campaigns using Mailchimp or Klaviyo

Track open rates, clicks, and conversions

Website Management

Update WordPress site and event listings

Paid Social

Support Facebook/Instagram ads

Tracking & Performance

Track results using Excel or Google Sheets

Monitor engagement and conversions

Hospitality & Weekend Guest Experience

Work scheduled hospitality shifts on weekends

Engage with guests as a Wine Ambassador

Support tastings and events

Capture live content on-site

Qualifications

Bachelor’s degree in Marketing or 2+ years digital marketing experience

Experience with social media, content creation, email marketing

Knowledge of WordPress and Excel/Google Sheets

Understanding of marketing metrics

Ability to create content that drives revenue

Comfortable working weekends and on-site

Outgoing and personable

Ability to work in a fast-paced environment

Preferred

Hospitality or winery experience

Paid social experience

Familiarity with AI tools

Experience driving measurable revenue

Who This Role Is NOT For

Not remote

Not strategy-only

Not agency-style

Not for candidates who prefer marketing without guest interaction

Ideal Candidate

Content-first marketer focused on results

Comfortable on camera and with guests

Thrives in a hands-on environment

Understands how to drive traffic and revenue

What Makes This Role Different

You’ll create content in real time, interact with guests, and directly impact revenue.

Pay: $50,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance

Application Question(s):

• Are you available to work on-site in Ringoes, NJ, including weekends (Saturday and Sunday)?
• This role includes working hospitality shifts (serving guests and supporting events) on weekends. Are you comfortable with that?

• Are you comfortable working 45–50 hours per week during peak season (mid-March through mid-November)?

• How many years of experience do you have managing social media accounts for a business (not personal)?
• Which platforms have you actively managed for a business? (Select all that apply)

Instagram
Facebook
TikTok
Email marketing (Mailchimp, Klaviyo, etc.)
None

• Briefly describe a piece of content (post, video, or campaign) you created that directly drove traffic, sales, or event attendance.
• How comfortable are you with creating photo and video content on your phone and posting in real time during a busy event?

Very comfortable
Somewhat comfortable
Not comfortable

• This role requires being both a marketer and part of the guest experience on busy weekends. Which best describes you?

I prefer planning and strategy work
I prefer a mix of planning and execution
I enjoy hands-on, fast-paced environments and being part of the action

• What tools have you used for marketing? (Select all that apply)

WordPress
Excel or Google Sheets
Mailchimp or Klaviyo
Canva or Adobe
AI tools (ChatGPT, Canva AI, etc.)

• Please share links to any social media accounts you have managed or content you have created (Instagram, LinkedIn, TikTok, etc.). Personal accounts are fine if they reflect your content creation skills.

Work Location: In person