Marketing manager/Director

Full job description

We are seeking a creative, strategic, and tech-forward Marketing Manager with experience in the senior living industry and a strong understanding of AI-driven marketing tools. This role will lead brand strategy, digital marketing, lead-generation campaigns, and community engagement, using AI innovations to improve efficiency, personalization, and visibility.

Why Join Our Team:

• Competitive Pay
• Daily Pay Program
• Daily Complimentary Meals
• Paid holidays

Key Responsibilities

• Develop and implement comprehensive marketing strategies to grow client-base and brand awareness across multiple senior living communities.
• Lead digital marketing efforts, including website content, SEO/SEM, paid advertising, social media, email campaigns, and analytics.
• Use AI tools (e.g., ChatGPT, Jasper, HubSpot AI, predictive analytics platforms) to enhance content creation, automate workflows, and improve campaign performance.
• Oversee marketing collateral, brochures, events, and community-level outreach.
• Analyze key performance metrics and deliver clear, data-driven recommendations.
• Manage relationships with internal teams, agency partners, and community leadership.
• Ensure all messaging aligns with brand standards and regulatory compliance for senior living.

Requirements:

• Bachelor’s degree in Marketing.
• 5+ years of marketing experience, preferably in senior living, healthcare, or hospitality.
• Demonstrated knowledge of AI-based marketing tools and emerging technologies.
• Strong understanding of digital platforms: Google Ads, Analytics, Meta Business Suite.
• Excellent writing, storytelling, and communication skills.

Job Type: Full-time

Pay: $95,000.00 - $160,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person