Marketing ManagerField Marketing Representative / Business Development Executive (Field)

Job Description:

Job Summary: We are seeking a highly motivated and results-oriented Field Marketing Representative to join our dynamic team. This is a crucial, field-based role responsible for directly engaging with potential clients, generating qualified leads, and effectively representing [Your Company Name]'s diverse suite of software solutions. The successful candidate will be a proactive self-starter with excellent communication skills and a passion for connecting businesses with transformative technology.

Key Responsibilities:

• Lead Generation (Field-Based):
• Proactively identify and approach potential clients in target sectors (hospitals, schools, manufacturing units, businesses requiring CRM/ERP) through cold visits, networking events, industry conferences, and other direct field outreach methods.
• Conduct on-site initial product introductions and presentations to key decision-makers and stakeholders.
• Gather market intelligence, identify client pain points, and understand their specific software needs.
• Qualify leads based on established criteria and nurture them towards the sales pipeline.
• Maintain a robust pipeline of prospective clients and consistently meet or exceed lead generation targets.
• Company Representation:
• Act as the primary front-line representative of [Your Company Name] in the field, upholding our brand image and values.
• Clearly and concisely articulate the value proposition and benefits of our Hospital Management, School Management, CRM, ERP, and Manufacturing software solutions.
• Distribute marketing collateral and information about our products and services.
• Address initial client queries and provide basic information about our offerings.
• Relationship Building:
• Establish and foster positive relationships with potential clients.
• Collaborate closely with the sales team to ensure a smooth handover of qualified leads and provide relevant insights gained from field interactions.
• Gather feedback from the field to inform marketing and product development strategies.
• Reporting & Administration:
• Maintain accurate and up-to-date records of all field activities, interactions, and lead information in the CRM system.
• Prepare regular reports on lead generation progress, market insights, and field challenges.
• Adhere to company policies and procedures, including expense reporting and activity logging.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field preferred.
• Proven experience (X years, e.g., 1-3 years) in field marketing, direct sales, business development, or a similar customer-facing role, preferably in the software or B2B industry.
• Demonstrated ability to generate leads independently and meet targets.
• Excellent interpersonal and communication skills, with the ability to build rapport quickly.
• Strong presentation skills with the ability to clearly articulate complex information.
• Self-motivated, proactive, and able to work independently with minimal supervision.
• High degree of professionalism, integrity, and a customer-centric approach.
• Familiarity with CRM software (e.g., Salesforce, Zoho CRM) is a plus.
• Knowledge of the hospital, school, manufacturing, or general business software market is an advantage.
• Valid driver's license and reliable transportation (if applicable for extensive travel within a region).
• Willingness to travel extensively within the assigned territory.

Job Type: Full-time

Pay: ₹12,387.17 - ₹41,741.60 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person