Marketing & Media Coordinator

About DSC

Designed Structures & Construction (DSC) is a high-quality residential design–build contractor serving the Treasure Valley with remodels, additions, and ADUs. We’re building a scalable, systems-driven company with clear SOPs, strong client experience, and consistent execution. This role is a key step in building an internal marketing engine and reducing reliance on outside vendors.

Schedule: Mon–Fri (flexible); occasional evenings/weekends for jobsite shoots

Location: Treasure Valley, Idaho (Remote to start; local jobsite visits required)

Compensation: $58,000–$66,500 salary DOE + 2-5% performance bonus potential

Overview
We’re hiring an in-house Marketing & Media Coordinator who can own content creation end-to-end and also maintain and update our website (WordPress). We need a hands-on, self-directed professional who can create photo/video content on-site, edit it, publish it, and keep our web presence fresh without constant supervision.

You’ll work closely with the Managing Director and team leads, but you’ll run the marketing execution day-to-day.

This role offers an exciting opportunity to craft compelling marketing campaigns, manage diverse media channels, and elevate brand visibility across multiple platforms. As a vital part of our marketing department, you will drive strategic initiatives that engage audiences, boost online presence, and support overall business growth. If you thrive in a fast-paced environment and possess a passion for digital marketing, this position is perfect for you to make a meaningful impact and develop your career.

Duties

1) Content Creation (Photo + Video + Editing)

• Capture professional-quality before/during/after project content on active jobsites (photo + video).
• Edit photos and videos into high-performing assets:
• Social reels / shorts
• Promo videos
• Project portfolio highlights
• Educational homeowner content (process, materials, quality, “what to expect”)
• Maintain an organized media library (project folders, naming conventions, release tracking).

2) Social Media + Brand Execution

• Own weekly content output across key platforms (Instagram/Facebook and YouTube/Shorts).
• Build consistent “DSC style” and quality standards for posts, reels, and project storytelling.
• Publish content on a set cadence and manage basic community engagement (comments/DM routing as needed).

3) Website Ownership (WordPress)

• Maintain and update the DSC website in WordPress:
• Add/refresh project portfolio pages
• Update service pages (remodels/additions/ADUs)
• Create landing pages as needed
• Perform basic SEO hygiene (title tags, meta descriptions, image optimization, internal linking)
• Coordinate with leadership on priority updates and keep the website current

4) Lead Flow + Tracking + Light Ad Support

• Coordinate with PPC management and ensure campaigns align with current services and landing pages.
• Track lead sources and keep the team informed with a simple monthly summary:
• Lead counts by channel
• What content is performing
• Website improvements shipped
• Priority actions for next month

5) Reputation + Local SEO (Google Business Profile)

• Keep Google Business Profile active and polished:
• Regular photo uploads
• Posts/updates
• Service updates
• Support review capture workflow (templates provided)
• Edit photos and videos into high-performing assets:
• Social reels / shorts
• Promo videos
• Project portfolio highlights
• Educational homeowner content (process, materials, quality, “what to expect”)
• Maintain an organized media library (project folders, naming conventions, release tracking).
• Develop and execute multichannel marketing strategies that include social media marketing, content marketing, email campaigns, and print advertising to maximize audience engagement.
• Manage and optimize digital advertising campaigns across platforms such as Facebook Advertising, Google AdWords, and other paid media channels to increase reach and conversions.
• Utilize SEO best practices to improve website visibility, enhance organic search rankings, and drive targeted traffic through tools like Google Analytics and marketing platforms.
• Create compelling content for various formats including blog posts, social media posts, newsletters, and product descriptions using strong copywriting skills.
• Oversee the management of social media platforms and maintain website content using WordPress, HTML, and other web development tools to ensure a seamless user experience.
• Conduct research on market trends, competitor activities, and audience preferences to inform marketing strategies and product positioning.
• Monitor campaign performance through analytics tools; generate reports to assess ROI and optimize future efforts for maximum impact.
• Assist in budgeting processes for marketing projects while ensuring efficient allocation of resources across all channels.

Requirements

• Bachelor’s degree in Marketing preferred (or closely related field).
• Proven experience in digital marketing with a strong understanding of SEO, social media marketing, multichannel marketing, and performance marketing techniques.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premier, Lightroom, After Effects) for content creation; familiarity with HTML and WordPress for website management.
• Hands-on experience with Google Analytics, Google AdWords (now Google Ads), Facebook Advertising, email marketing platforms, and marketing automation tools.
• Strong research skills with the ability to analyze data insights to inform strategic decisions.
• Excellent copywriting skills with the ability to craft engaging messages tailored to target audiences.
• Effective communication skills with the ability to collaborate across teams including sales, project management, and creative departments.
• A proactive mindset with enthusiasm for innovation in digital marketing strategies. Join us as a Marketing & Media Coordinator and be part of an energetic team dedicated to elevating our brand through creative storytelling, innovative campaigns, and impactful media outreach!

Preferred Qualifications

• Construction / remodeling industry experience.
• Drone photo/video experience (Part 107 licensed or willing to obtain is a plus).
• Basic SEO and conversion optimization experience.
• Familiarity with CRMs (Buildertrend a bonus).

Work Style/Logistics

• Remote work initially, but must be local to the Treasure Valley and able to visit jobsites for shoots.
• Reliable transportation required.
• Occasional after-hours shooting depending on jobsite schedules and lighting.

How To Apply (Please Submit)

• Resume
• Portfolio links (social accounts you managed, reels/videos you edited, websites you updated)
• What you’ve owned end-to-end (content + posting + outcomes)
• Your Adobe CC skill level (tools you use weekly)
• Your WordPress experience (what you’ve maintained/updated)

Pay: $58,000.00 - $66,500.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance

Application Question(s):

• Are you local to the Treasure Valley and able to travel to active jobsites for photo/video capture (with reliable transportation)?
• This role is salary-based at $58,000–$66,500 DOE (equivalent to ~$28–$32/hr). Are you comfortable with this compensation range?
• Do you have a Bachelor’s degree in Marketing or a closely related field?

Yes / No
If yes, list degree + school:

• Adobe Creative Cloud is required. Which programs do you use regularly and at what proficiency level?

Photoshop (Beginner / Intermediate / Advanced)
Lightroom (Beginner / Intermediate / Advanced)
Premiere Pro (Beginner / Intermediate / Advanced)
After Effects (Beginner / Intermediate / Advanced)
Illustrator (Beginner / Intermediate / Advanced)

• Share links to 2–3 examples of video content you shot and edited (Reels/Shorts/YouTube).
• Do you have experience independently capturing photo/video on-site (lighting, framing, audio), not just editing other people’s content?
• Describe one marketing initiative you owned end-to-end (planning → production → publishing → results). Include the goal and what outcomes you achieved.
• This role requires self-direction. Describe how you plan your work each week and ensure deadlines are met without supervision (tools/processes you use).

Work Location: Remote