Marketing Officer

Marketing Officer – SiSUN ELECTRIC Pvt. Ltd.
Location: Islamabad, Pakistan
Job Type: Full-time

About Us

SiSUN ELECTRIC Pvt. Ltd. is a leading solar energy solutions provider, committed to delivering innovative and sustainable solar systems for residential, commercial, and industrial clients. We are looking for a Marketing Officer to join our growing team and help us expand our brand presence, generate quality leads, and contribute to the clean energy revolution in Pakistan.

Key Responsibilities

• Marketing Strategy & Planning
• Develop and execute marketing strategies aligned with business goals.
• Identify new market opportunities and design campaigns to capture them.
• Plan and manage promotions, campaigns, and events to boost brand awareness.
• Digital Marketing
• Manage social media accounts (content creation, scheduling, analytics).
• Oversee website content and ensure SEO optimization.
• Run paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive leads.
• Track and analyse digital performance, making data-driven improvements.
• Content Creation & Branding
• Create engaging content (blogs, brochures, case studies, videos, and other promotional material).
• Ensure consistent branding across all platforms.
• Design eye-catching marketing collateral to support sales.
• Lead Generation & Customer Engagement
• Develop and implement lead generation strategies for different client segments.
• Use platforms such as LinkedIn, Instagram, and Facebook to generate high-quality leads.
• Enhance customer engagement through feedback, testimonials, and satisfaction surveys.
• Market Research & Competitor Analysis
• Conduct research to identify market trends, customer needs, and industry opportunities.
• Monitor competitor activity and adjust strategies to maintain a competitive edge.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in marketing (preferably in renewable energy, technology, or related sectors).
• Strong knowledge of digital marketing tools, SEO, and paid ad platforms.
• Excellent communication, creative writing, and presentation skills.
• Ability to manage multiple projects, meet deadlines, and work independently.
• Familiarity with solar/renewable energy market trends (preferred but not mandatory).

Job Type: Full-time

Work Location: In person