Marketing Officer

Position Title: Marketing Officer
Department: Marketing
Reports To: Marketing Manager / Head of Marketing

Key Responsibilities:

• Digital Marketing
• Manage company social media accounts (content posting, engagement, analytics).
• Create and execute online advertising campaigns (Google Ads, Meta Ads, etc.).
• Monitor campaign performance and optimize for better results.
• Content Creation & Branding
• Support in planning and producing marketing content (videos, photos, graphics).
• Ensure all marketing materials follow the company’s brand standards.
• Coordinate with designers, videographers, and agencies when required.
• Marketing Planning & Execution
• Assist in developing marketing strategies and monthly campaigns.
• Conduct market research, competitor analysis, and customer segmentation.
• Participate in brainstorming and presenting creative ideas.
• Events & Activations
• Support in organizing marketing events, exhibitions, and on-ground activations.
• Coordinate logistics, materials, and vendors for events.
• Lead Generation & CRM
• Ensure accurate tracking of leads through CRM systems.
• Work with sales to support lead nurturing and follow-up campaigns.
• Reporting
• Prepare weekly and monthly reports on marketing performance.
• Track KPIs such as reach, engagement, leads, and conversion metrics.
• Coordination & Communication
• Collaborate with internal teams (Sales, Design, Projects) to ensure aligned messaging.
• Communicate with external stakeholders, agencies, and suppliers whenever needed.

Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3 to 5 years of experience in marketing
• Strong understanding of digital marketing tools and platforms.
• Good communication and creative thinking skills.
• Ability to handle multiple tasks and meet deadlines.
• Basic knowledge of design tools is a plus.

Job Type: Full-time

Pay: From AED9,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• Marketing Officer : 4 years (Required)

Location:

• Abu Dhabi (Required)