Marketing Operations Analyst (Lead)

Responsibilities:

• Strong executive presence and communication skills, ability to engage and inspire senior client executives and stakeholders.
• Lead and drive complex cross-functional teams towards clear, efficient, and accountable decision making and customer value delivery.

• Drive discovery, research, and analysis to identify business objectives, goals, KPIs to help define use cases around digital marketing.

• Outstanding problem solving and analytical skills including talent for conducting research, analysing data, developing hypotheses, and synthesising recommendations.

• Synthesize client findings into presentations of strategic narratives and conclusions appropriate for all levels of client leadership.

• Conduct quantitative and qualitative analysis to produce value frameworks and revenue driving insights that positively impact and move a client’s business forward.

• Lead strategy workshops and employ Adobe’s digital benchmarking capabilities, industry trends, customer-journey mapping, value readiness and mapping, organizational assessments and other techniques to deliver high-impact recommendations.

• Provide strong organisational visions and design – people, process, and technology – to help customers align their teams toward strategy and value. Recommend and lead roadmaps and component programs.

• Aid building the Digital Performance Strategy practice by chipping in to create methodologies and contribute in cross training and mentoring team members.

Required Skills & Qualifications

• 8+ years of relevant experience working in digital marketing domain or related field with a strong business and strategy focus.
• Experience in crafting digital or marketing strategies, along with an understanding of the technologies and tactics needed to operationalize them.
• Experience with Adobe Experience Cloud or competitive technologies, including a good grasp of the use cases they fulfill and the features & capabilities they provide to execute on those.
• Demonstrable depth of industry expertise in at least one core vertical (e.g. retail, travel, financial services, media & entertainment), ideally multiple.
• Exceptional organizational, presentation, and communication skills- both verbal and written.
• Must be self-motivated, responsive, professional and dedicated to customer success.
• Build strong working relationships and close collaboration
• Demonstrated ability to learn quickly, drive initiatives, and manage change effectively.
• MBA or equivalent advanced degree.