Marketing Operations Coordinator

Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a crucial role in supporting our marketing and public relations efforts, ensuring that our brand message is communicated effectively across various platforms. This position requires strong writing and communication skills, as well as the ability to manage multiple projects simultaneously in a fast-paced environment.

Position and Compensation

Position Title: Marketing Operations Coordinator
Employment Type: Part-Time
Compensation: $15.00 - $17.00 per hour
Work Location: Hybrid remote, with required in-person work in:

• Elkhorn, WI 53121
• Janesville, WI 53545
• St. Peter, MN 56082

You will report directly to: Operations Manager.

Position Overview

In this role, you will play a key part in supporting and executing our marketing and public relations efforts, ensuring that our brand message is communicated effectively across various platforms. The position requires strong writing and communication skills, along with the ability to manage multiple projects in a fast-paced environment.

Please note: This is a growing and evolving role, and additional tasks or responsibilities may be assigned as business needs develop.

Peak Season Support

During peak seasons such as prom, wedding, and holiday periods, you may be asked to assist in working in the stores in person, based on your availability. This may include on-site support, customer assistance, or other duties necessary for smooth operations during high-volume periods.

Key Responsibilities

• Develop and execute marketing campaigns that align with company goals.
• Conduct research to identify trends and opportunities in the market.
• Collaborate with team members on various marketing projects.
• Write and edit press releases, articles, and promotional materials.
• Proofread and edit all marketing materials for clarity and AP style.
• Create graphics and other content for Omni Digital Group.
• Manage social media accounts and create engaging content.
• Act as a direct contact for marketing agencies.
• Direct University of Wisconsin students on SEO, Google, Facebook, and website projects.

In-Person & Event Responsibilities:

• Execute and attend wedding and trade shows for the organization (in person).
• Attend meetings in person when required for marketing-related groups, organizations, or agencies.
• Decorate store windows and store displays in person once a month (Elkhorn & Janesville).
• Meet in person with Dylan once a month to go over marketing strategies.

Customer Contact Responsibilities:

• Call wedding lead lists and set up wedding consultations.
• Call wedding parties for 8-week check-ins.
• Call prom rentals to set up pick-up appointments.
• Schedule additional appointments as needed.
• Send out “Thank you” cards as directed.

Store Support Duties:

• Ensure that contact information is being collected at store POS systems (requires in-store oversight).

Skills and Qualifications

• Strong writing skills with a focus on journalism and editing.
• Excellent communication skills for collaboration and public speaking.
• Proficiency in social media management and content creation.
• Understanding of marketing and public relations strategies.
• Ability to conduct thorough research to support marketing initiatives.
• Experience proofreading and ensuring high-quality content delivery.
• Familiarity with media relations practices.

Job Types: Full-time, Part-time, Contract

Pay: $15.00 - $17.00 per hour

Work Location: Hybrid remote in Elkhorn, WI 53121