Marketing Operations Manager

About Planning Center

Planning Center, established in 2006, has grown to support over 90,000 churches worldwide. As an independent company, we pride ourselves on being debt-free with no outside investors. Churches use our tools to communicate and connect with their congregations, organize information, and coordinate events. We’re committed to building great products that solve real problems using web and mobile products.

Our team enjoys the flexibility of remote work, utilizing tools like Asana, Slack, Notion, and Zoom for collaboration. We gather three times a year at our main office in Carlsbad, CA, fostering our work relationships.

About the Work

Our lean, brand-led Marketing Team is looking for a Marketing Operations Manager to build and maintain the systems, tools, and data infrastructure that make our work more measurable, scalable, and strategic. This role is the technical backbone of our team, ensuring accurate tracking, trusted dashboards, and efficient workflows while identifying growth opportunities through data analysis. You will be expected to balance operational excellence with hands-on growth experimentation, showing technical depth, AI fluency, and a creative edge.

Responsibilities

Marketing Systems and Data Infrastructure

• Configure and maintain tracking for signup attribution, product events, and key conversion actions
• Build and maintain trusted dashboards that connect ad platforms, web analytics, product and billing data, and more
• Partner with Finance to surface and track metrics like net recurring revenue (NRR), cost of acquisition (CAC), and marketing-influenced revenue
• Implement and administer marketing tools, including email marketing and CRM systems
• Ensure data quality through regular audits and proactive monitoring
• Maintain integrations and access management across the marketing tech stack

Reporting and Insights

• Establish a regular reporting cadence that informs marketing performance
• Report on results quickly and accurately for campaigns, launches, and experiments
• Translate complex data into actionable insights for Marketing and cross-functional partners
• Create and maintain Marketing Team documentation
• Build and maintain the source of truth for marketing metrics and performance

Growth Experimentation and Optimization

• Manage agency relationship(s) and performance of all paid media activities
• Identify growth opportunities by analyzing funnel performance, channel effectiveness, and customer behavior
• Partner with other marketing functions (Product Marketing, Content, Creative, Events) to design and execute experiments
• Run growth experiments, including landing page tests, campaign optimizations, and conversion improvements
• Report on experiment results, translate learnings into recommendations, and maintain an experiment log across all marketing functions

Team Enablement and Operations

• Free up team capacity for creative and strategic work by reducing operational friction
• Champion the adoption of AI tools across the Marketing Team, training others and identifying opportunities to accelerate and/or automate work
• Streamline workflows and reduce tool fatigue through smart project management and process improvements
• Support planning and execution by ensuring the team has the systems they need to self-manage
• Train team members on tools, dashboards, and best practices for data-driven decision making

Who We Look For

You bring 5+ years of experience in marketing operations, revenue operations, or growth marketing in the B2B software space.

Beyond your impressive background, you also bring the following:

• Strong technical fluency with web analytics, marketing automation platforms, AI workflows, and integration tools
• Demonstrated ability to build dashboards, configure tracking, and maintain data quality across systems
• Experience identifying growth opportunities through data analysis and running experiments
• Successful ownership of creative marketing campaigns from concept through execution and measurement
• Proven track record working cross-functionally with Product, Engineering, Support, and Finance teams
• Experience supporting brand-led marketing initiatives in a creative environment
• Comfort implementing and administering marketing tools, including CRM systems
• Expertise leveraging AI tools to automate workflows, accelerate analysis, and boost team productivity
• Educational background in business, marketing, communications, project management, or another related field, whether through a degree program, courses/certifications, or comparable job experience

The best fits for any role on the Planning Center team are people embodying our Core Values:

• Engage with Humility - We actively participate with openness and receptiveness. We are ready to listen, learn, and speak thoughtfully and kindly—regardless of skill level, expertise, or place on the org chart.
• Invest in our team - We give our time and energy to our team’s success—improving collaboration with effective communication, making space for diverse perspectives, sharing knowledge, and asking questions.
• Do Our Best Work - We aspire to do our best possible work—continually looking for ways to improve the quality of our individual output and contribute to our team's overall success and growth.
• Focus on Customer Impact - We advocate for our customer’s best interests in our decision-making—we can trace the goal of every project back to creating positive value for our customers.
• Think Holistically, Work Iteratively - We focus on taking practical steps towards our goals with an awareness of the broader context—thinking big, working small.

We believe the strongest teams comprise people with diverse backgrounds and experiences, and we are committed to cultivating that diversity here at Planning Center. We're building an inclusive, supportive place for you to do your best work.

The Hiring Process

During the hiring process, you’ll have a chance to interact with several members of our team. We strongly encourage you to bring any questions to anybody you interact with. You’re interviewing us as much as we’re interviewing you.

Applications will be accepted until 8 AM PST on November 30,2025

Below is an outline of the steps in our hiring process.

• Step one: Apply with your resume and complete the application questions without the use of AI. Please include links to your work — portfolios, campaigns, writing samples, or other relevant projects. We’d love to see what you’ve created! Applications without work samples will not be considered.
• Step two: A Blind Screen with our Talent Acquisition Specialist.
• Step three: A conversation via Zoom with the Director of Marketing and a member of the Marketing team to explore your background, creative approach, and how you think about marketing.
• Step four: A technical interview over Zoom where we’ll dive deeper into your marketing expertise and problem-solving process.
• Step five: Meet with potential peers to get a feel for the team dynamic and ask questions about day-to-day collaboration.
• Step six: Complete a take-home project designed to showcase your strategic thinking, creativity, and marketing execution skills.
• Step seven: A final conversation with the Director of Marketing to review your take-home project and talk through next steps.
• Step eight: Pending all goes well, we'll extend an offer.

**We’re beginning interviews right away, but the person hired for this role will start in January 2026. This timeline gives both you and our team space for a thoughtful transition.

Requirements

• Reside in the United States
• Eligible to work in the United States (we are currently unable to offer employment to those with H-1B visas)
• Be willing to travel three times each year to connect with the rest of the team
• 5+ years of experience in marketing operations, revenue operations, or growth marketing in the B2B software space

Benefits

We love our team. It’s one of the core pillars we work off of every day, which is why we take care of you as best we can. Here are a few highlights, but you can find all our benefits here.

Get paid: We pay competitive rates no matter where you live, contribute to your 401k, provide a charitable giving match of up to $2,000 a year, have a generous allowance for continued education, and offer a co-working stipend. The annual salary range for this position is $93,500 - $120,000.

Be healthy: Generous paid sick time and vacation time, $200 a month for physical fitness and mental health, 95% medical & 100% dental premium health coverage. These are just a few of the benefits we offer — to learn more, check out the link above.

Get out: Paid Fridays off year-round starting in 2026, a month-long sabbatical every five years, one week off between Christmas & New Year, one week off a year to serve with a globally-focused non-profit, and two weeks paid vacation a year increasing to three over time.