Marketing Operations Senior Manager

Oncourse Home Solutions, also operated as American Water Resources, is a trusted home protection provider helping homeowners across the country protect what matters most. We are a $500 million organization backed by private equity firm Apax Partners, serving 2 million customers across 43 states. We partner with 25+ utilities and municipalities (and growing!) to provide customized solutions tailored to any community - delivering real value where people live. We help homeowners protect the essential systems that keep their homes running - from HVAC, appliances, and electrical to water, sewer, gas lines, and more - so they can avoid the stress and financial impact of unexpected repairs. Our work helps homeowners stay safe, comfortable, and confident in their homes every day.

At Oncourse, our people are what makes that possible. We call ourselves SUPERs - Successful, United, Progressive, Empathetic, and Reliable - because that’s how we show up for our customers and for each other. We invest in our employees through competitive benefits, an inclusive culture, and employee-led resource groups that strengthen connection, community, and belonging across the company.

As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.

Position Summary: The Marketing Operations Senior Manager is an individual contributor responsible for translating marketing campaign strategy into precise, data‑driven direct mail execution. This role partners closely with Performance Marketing, Data Science, and Analytics teams to ensure accurate record allocation, rigorous validation, and strong test integrity across markets, segments, and campaign touchpoints. The position plays a critical role in ensuring campaign effectiveness by applying advanced analytics, segmentation logic, and operational discipline. The ideal candidate is highly analytical, detail‑oriented, and experienced in managing complex direct mail campaigns and test‑and‑learn initiatives.

This role is located at our headquarters in Naperville, IL. Our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model (T-TH in office and M & F remote) is required.

Responsibilities include but are not limited to:

• Own end‑to‑end data execution for direct mail campaigns and serve as a backup to the Director of Marketing Operations.
• Document and maintain operational and data requirements for direct mail campaigns, including new markets, products, suppressions, tests, and mail file elements
• Translate campaign strategy and business requirements into actionable mail file execution across markets and segments.
• Allocate records using market‑level targets, volume expectations, test designs, and segmentation criteria.
• Leverage model outputs, segmentation, and scoring logic to support precise and consistent targeting.
• Develop, maintain, and communicate Mail Configuration documentation used as formal inputs for record selection.
• Build and update mail configuration files, segmentation codes, and schemas by campaign and touchpoint.
• Validate record selection throughout the process to ensure accuracy and expected distribution.
• Perform quality assurance checks to ensure proportional distribution across test and control groups, segments, model scores, and markets.
• Maintain test integrity by reconciling planned versus actual selections and documenting outcomes.
• Update campaign documentation to ensure accuracy, traceability, and alignment with business intent.

Education

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field. Equivalent professional experience may be considered in lieu of a degree.

Certificates, Licenses, Registrations

N/A

We offer a compelling total rewards package that includes a competitive base salary and comprehensive benefits to support your total wellbeing. The base pay range for this position is $101,920 - $165,000 USD Annual. The specific pay offered will depend on qualifications, experience, education and skill set. The compensation offered may also include an annual performance-based bonus, sales incentive plan or commission target.

Our benefits include, but are not limited to, healthcare, life insurance, paid time off, retirement, commuter benefits, and education reimbursement. Exact compensation may vary based on skills, experience, and location.

Competencies

Action Oriented - Enjoys working hard; is action oriented and full of energy for the things that he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.

Decision Quality - Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of his/her solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.

Communicate Effectively – Is able to clearly and succinctly communicate verbally and in writing in a variety of settings and styles; can get messages across that have the desired effect.

Informing - Provides the information people need to know to do their jobs and to feel good about being a member of the team, unit, and/or the organization; provides individuals information so that they can make accurate decisions; is timely with information

Organizing - Can marshal resources (people, funding, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently; arranges information and files in a useful manner.

Process Management - Good at figuring out the processes necessary to get things done; knows how to organize people and activities; understands how to separate and combine tasks into efficient work flow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can't; can simplify complex processes; gets more out of fewer resources.

Problem Solving - Is tolerant with people and processes; listens and checks before acting; tries to understand the people and the data before making judgments and acting; waits for others to catch up before acting; sensitive to due process and proper pacing; follows established process.