Marketing & Operations Specialist

Operations Specialist
Swift Wash is a modern, express car wash with four (4) sites that is seeking a skilled professional to join our growing company as an Operations Specialist. Be a part of the "Best Team, Best Wash" with the best pay and benefits, and enjoy working in a professional culture that truly cares about its Team Members.

• Annual salary of $80,000
• Health benefits, paid time off, and annual bonus (target 10% of salary)
• Remote position reports directly to the Head of Operations and Owners. Computer and peripheral equipment provided.
• Excellent opportunity to join an organized, creative, professional company committed to being the best!

Company Mission
By God’s grace, provide the best car wash experience at the lowest price while sharing Jesus’ message of love and hope with our customers, Team Members, and communities.

Core Values
Honor God, Serve People, Pursue Excellence, Live as Stewards

Position Overview
The Operations Specialist (“OS”) position provides organizational efficiency to corporate and onsite functions through a detailed, process-oriented approach and the use of multiple software solutions. The OS leads in managing the Company’s CRM platform (“Rinsed”), developing and executing various digital marketing campaigns, managing the Company’s website and social media channels, creating and refining operational workflows, analyzing data, handling various administrative tasks, and working with POS and CRM contacts to regularly enhance the customer experience. The position will work closely with Head of Operations and the Owners and cover a breadth of areas, making it best suited for someone who is highly organized and enjoys multi-tasking.

Responsibilities

• CRM Planning, Development, Management and Analysis
  • Expert management of all communication with existing Club Members to promote engagement and loyalty.
  • Manage existing campaigns and develop new strategies to drive conversion of retail customers to Club Members.
  • Compile and analyze the results from Rinsed initiatives and provide regular reporting with clear, insightful conclusions.
  • Work directly with Rinsed to launch new initiatives and troubleshoot issues.
• Creation and implementation of new digital marketing strategies (paid and unpaid) to reach new retail customers and sign-up new Club Members.
  • Use of Google, Meta and other ad platforms.
  • Identify, assess, and implement additional digital marketing tools to position Swift Wash to be a digital marketing leader in the car wash industry.
• Website content management, analytics and optimization.
  • New content creation, optimal integration with Rinsed, and ongoing updates.
  • SEO/SEM analysis and improvement.
• Oversee/grow existing social media channels (Google, Facebook) and establish new ones.
• Ensure Operational Workflow Flow Efficiency
  • Create, refine and monitor consistent use of operational workflows and written processes at the corporate and onsite levels.
  • Regularly evaluate the use of existing and new technology platforms to drive operational efficiency.
• Data Analysis
  • Analyze and report on multiple performance indicators pertaining to sales, operations, and marketing campaigns.
  • Identify and implement strategies for improvement.
• Provide general administrative support to Head of Operations and Site Managers.

Required Skills and Qualifications

• Must have 3+ years of business operations management
• Must be organized, process-minded and hands-on with strong attention to detail and follow-through.
• Must enjoy and be proficient in learning and using online software platforms.
• Must have experience working within the Google and Meta ad platforms to create effective and cost-efficient paid digital ads.
• Must be fluent in Google Analytics and the ability to establish corresponding tracking measures (pixels, UTMs, etc.) to ensure a fully observable digital ecosystem.
• Must have experience managing social media platforms, including content creation.
• Comfortable operating in a professional, structured environment with a foundation of clearly defined written processes.
• Self-motivated and self-disciplined with a service mindset and the ability to work quicky and accurately, both independently and in a team environment.
• Positive, energetic personality and resilient attitude under pressure, time constraints, and changing priorities.
• Direct experience working within a dedicated CRM platform (Rinsed preferred).
• Ability to effectively interact with and manage outside vendors to drive results.
• Experience analyzing and interpreting raw data to assess the effectiveness of marketing strategies and develop recommendations for future initiatives.
• Intermediate skills in graphic design or art design with experience in Adobe and Canva platforms is a plus.
• Highly proficient in Microsoft Excel, PowerPoint, and Outlook.
• Must enjoy working in a small business environment.

Why Work for Us?

• You will be a part of a culture of excellence, committed to being the best in all areas.
• You will have an impact as part of a profitable, stable, small business that is highly organized and professional.
• You will gain varied experiences across a number of business areas, while working in a growing industry and a high-energy culture that is committed to growth and improvement.
• You will utilize multiple technology platforms that help to create an efficient, enjoyable work environment.
• You will have an opportunity to grow with a company that rewards hard work and performance.

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