Marketing & Patient Engagement Coordinator (Healthcare Sector)

Job Summary:

Life Care Clinic is seeking a proactive, energetic, and bilingual Marketing & Patient Engagement Coordinator with proven healthcare sector experience to support both internal and external marketing activities, patient engagement, and daily communication operations. The ideal candidate will play a key role in promoting clinic services, interacting with patients, supporting lead conversion, and acting as a daily communication hub between the clinic and its customers.

Key Responsibilities

Internal Marketing

• Coordinate with doctors and departments (Dental, Gynaecology, Paediatrics, Dermatology, Physiotherapy, etc.) to promote services, packages, and special offers.
• Support internal campaigns to improve patient flow and increase departmental revenue.
• Assist management in developing monthly marketing initiatives aligned with clinic targets.

External Marketing

• Manage digital and offline marketing campaigns to increase clinic visibility and patient acquisition.
• Support partnerships, corporate agreements, events, and community outreach activities.
• Identify new business opportunities and referral channels.

Social Media & Content Management

• Manage social media platforms including Instagram, Facebook, TikTok, X, and LinkedIn.
• Create and coordinate posts, stories, reels, promotions, and marketing materials.
• Monitor engagement and report marketing performance.

Patient Interaction & Call Center Support

• Interact with customers and patients on a daily basis through calls, WhatsApp, social media, and walk-in inquiries.
• Act as part of the clinic’s call center function to support appointment booking and service inquiries.
• Follow up with leads, missed calls, inquiries, and inactive patients to improve conversion.
• Ensure prompt and professional response to patient questions, complaints, and feedback.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 3–5 years of experience, preferably in healthcare, hospital, or clinic marketing.
• Mandatory fluency in Arabic and English.
• Strong customer service and communication skills.
• Experience in patient handling, call center, or front-facing customer interaction is highly preferred.
• Strong organizational, multitasking, and reporting skills.

Key Competencies

• Creativity and innovation in campaign development.
• Strong organizational and time-management skills.
• Data-driven mindset with ability to analyze KPIs (ROI, engagement, reach, conversion).
• Team player with collaboration skills across departments.

Job Type: Full-time

Pay: QAR7,000.00 per month

Work Location: In person