Marketing Production Coordinator

W.F. Young, Inc., a global leader in animal health and the company behind Absorbine® and The Missing Link® brands, is hiring critical roles to support rapid growth and drive innovation as we enter our 134th year.

We are committed to enhancing the lives of companion animals and livestock through high-quality, innovative health and wellness products. Guided by our founders’ pioneering spirit, we strive to create unique solutions that meet unmet market needs, grow our product line organically, and uphold our mission to improve animal health worldwide. Our C.A.R.E Values foster a culture of creativity, continuous improvement, and speed to market, empowering breakthrough innovations.

The W.F. Young team is seeking a Marketing Production Coordinator who is responsible for managing the execution and production of marketing assets across the company’s portfolio of animal health brands. This role serves as the central coordinator for packaging and label artwork, point-of-purchase materials, trade assets, and marketing content, ensuring projects move efficiently from concept through final, production‑ready delivery. Working cross‑functionally, the Marketing Production Coordinator plays a key role in supporting product launches, commercialization readiness, and ongoing marketing initiatives.

Key Responsibilities:

Packaging & Label Artwork Production (Core Responsibilities)

• Coordinate the end-to-end development of product labels and packaging artwork for new products, product updates, and line extensions.
• Manage project workflows from creative brief through final approval, ensuring completion within timelines.
• Obtain dielines, production specifications, and technical parameters directly from suppliers and communicate requirements to designers.
• Route artwork through structured review cycles with Marketing, Quality, Regulatory, and Executive Leadership (for new products) consolidating feedback into clear revision directions for designers.
• Coordinate supplier proofing stages (PDF, color proof, final approval) and track progress to ensure deadlines are met.
• Maintain version control and ensure final artwork is production-ready and accurately reflects approved claims and regulatory content.
• · Upload final artwork files to Salsify and ensure integrity of artwork file management.

Point-of-Purchase (POP) & Trade Materials Production

• Lead development and execution of retail display materials, signage, and sales tools (sell sheets, promotional materials, etc.) and tradeshow materials (banners, posters, etc.) that support product launches and ongoing sales initiatives.
• Coordinate structural specifications, production vendors, and production timelines for displays, sales, tradeshow, and in-store materials.
• Ensure materials align with brand standards, retailer requirements, and operational logistics.
• Partner with Sales and Marketing to deliver assets aligned to customer programs and launch calendars.

Content Production & Asset Development

• Support production of marketing content including photography, videography, user-generated content (UGC), social media assets, PR materials, and campaign deliverables.
• Manage timelines and deliverables with internal stakeholders and external agencies, creators, and freelancers.
• Ensure final assets are properly formatted for intended channels (digital, retail, sales enablement).
• Support execution of integrated campaigns by ensuring assets are delivered accurately and on schedule.

Workflow & Project Management

• Serve as the central coordinator for marketing production workflows, maintaining schedules, dependencies, and approvals across multiple concurrent projects.
• Utilize project management tools (e.g., Wrike) to track milestones, manage timelines, and ensure accountability.
• Identify risks, bottlenecks, or missing inputs early and proactively drive resolution.
• Ensure process steps are followed to maintain predictable project timelines.
• This role coordinates and facilitates approvals but does not serve as a final approver for regulatory, quality, or brand decisions.

Cross-Functional Integration

• Act as liaison between Marketing, Quality, Regulatory, Innovation, and Operations to ensure artwork and materials meet both creative and technical requirements.
• Support commercialization readiness by ensuring assets are finalized in time for production, system uploads, and go-to-market execution.
• Facilitate clean handoffs of final approved artwork for ERP uploads and product launch preparation.

Asset Organization & Governance

• Maintain organized archives of final artwork, dielines, and production files.
• Ensure proper file naming, versioning, and accessibility across teams.
• Help enforce standardized processes to support scalability as product volume grows.

Key Qualifications:

• Bachelor’s degree in marketing, Communications, Graphic Production, or related field.
• 2–5 years of experience in marketing production, packaging coordination, print production, or project management (CPG, animal health, or regulated industry preferred).
• Demonstrated ability to prioritize competing deadlines in a fast-paced, launch driven environment.
• Demonstrated experience managing artwork, packaging, or print workflows with multiple stakeholders.
• Strong understanding of production processes, including print specifications, dielines, and proofing cycles.
• Highly organized with the ability to manage multiple complex projects simultaneously.
• Proficiency in project management platforms (Wrike, Asana, Monday.com, etc.).
• Comfortable working with designers, printers, agencies, and cross-functional technical teams.
• Detail-oriented with strong communication and problem-solving skills.

What can we offer you for all your hard work?

• Medical, Dental and Vision coverage
• Fitness & Weight-loss Reimbursement Programs
• Educational Assistance Program & Professional Development Assistance Program
• Supplemental Bonus Program
• Company Paid STD/LTD
• Company Paid Life Insurance
• 401(k) – with company match
• Pet Insurance
• Paid Time Off Programs

Pay: $57,800.00 - $68,400.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Graphic design: 2 years (Preferred)
• Project management: 2 years (Preferred)

Ability to Commute:

• East Longmeadow, MA 01028 (Required)

Work Location: In person