Marketing Program Manager

Remote, United States

We are hiring a Marketing Program Manager who finds creative ways to get our content in front of more people.

About Cidi Labs

Cidi Labs is a small but mighty company with a track record of providing innovative plugins for the Canvas LMS that over 600 educational institutions are using to enhance their online courses. We pride ourselves on our customer-first obsession and the huge amount of love our customers feel for our products and team. Our company culture is one of kindness, fun, hard work and flexibility - a great combo if we say so ourselves. If you love to delight customers and you want to work with a team that is passionate about making a difference in education, check out our job openings!

Description

About the Role

We’re looking for a Marketing Program Manager who’s excited to roll up their sleeves and help us grow. You’ll be the person who takes the great content and events our team is already creating and finds creative ways to get it in front of more people — and turn that interest into meaningful connections for our sales team.

This is a hands-on role where you’ll bring marketing know-how and a fresh perspective to our team. You’ll try new things, learn what works, and build repeatable practices over time. You’ll collaborate closely with our Product Marketing Manager (who leads messaging and content) and our Events & Ops Manager (who runs events and reporting), while also working with our external marketing partners for design, SEO, paid campaigns, and other projects.

If you like variety, creativity, and the chance to make a real impact at a small but mighty company, you’ll feel right at home here.

What You’ll Do

Develop and oversee plans to maximize engagement with content across email, social media, web pages, ads, and more.
Help elicit and share customer stories, case studies, and other content that helps us showcase success in webinars and at tradeshows.
Experiment with different ways to repurpose webinars, blog posts, and other content into engaging digital formats.
Contribute to content development by drafting emails, case studies, or video scripts.
Post to and manage our social channels, helping us connect with new audiences.
Manage the evolution of our website and SEO strategy, working closely with our webmaster to keep content fresh and engaging.
Build campaigns and simple landing pages and experiment with forms, calls-to-action, and follow-ups, trying new lead-gen ideas to learn what works.
Analyze results and suggest ways to improve what we do.
Coordinate and oversee projects that are outsourced to various vendors that we may work with to augment our capabilities.

What We’re Looking For

3–5 years of digital marketing in a SaaS company or related experience (EdTech experience a plus).
Solid marketing instincts and the ability to turn ideas into programs that work.
Strong writing skills for digital formats (email, web, social), with an eye for detail.
Comfortable experimenting with HubSpot (or similar tools) for emails, forms, and automation.
Experience running or supporting digital campaigns.
Organized and reliable, with the ability to manage multiple projects.
Curious, creative, and eager to try new approaches.
A self-starter who enjoys both independence and collaboration.

What You'll Love About Cidi Labs

Great Company Culture
Room to Grow your Career
Flexible Time Off Vacation Policy
Health Benefits - Medical with HSA options, dental, and vision
401(k) with a generous company match
Fully remote work

Work Environment

Join our team and be part of a dynamic and supportive environment where your contributions will make a meaningful impact on the success of our clients and the growth of our organization.

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