Marketing & Sales Support Specialist

Marketing & Sales Support Specialist at LPI in New Berlin, WI

About LPI:

Letterhead Press, Inc. (LPI) is a recognized leader in custom finishing and specialty packaging solutions throughout North America. Founded in 1984, LPI has nearly 40 years of experience partnering with brands of all sizes to transform traditional ink and paper projects into immersive, customer-engaging brand experiences.

LPI’s capabilities span a wide spectrum of design, production, finishing, and fulfillment services. Core offerings include rigid boxes and folding cartons production; graphic and structural design; prototyping of packaging; printing; die cutting; fold & glue operations; specialty and finishing techniques such as foil stamping, embossing, and digital enhancement; and fulfillment services including kitting, warehousing, and logistics.

LPI serves a diverse set of industries, including spirits & liquor; health & beauty; confectionery; jewelry; and premium consumer goods.

Position Overview

The Marketing & Sales Support Specialist will partner with the Sales and Leadership teams to amplify brand awareness, drive lead generation, and streamline the sales process. This role blends marketing execution with hands-on sales support. A key focus of this position is the ongoing management and optimization of LPI’s digital presence, including the website, resource site, and social channels.

Key Responsibilities

Marketing

• Consistently manage and update LPI’s website, resource site, landing pages, and social media platforms (primarily LinkedIn) to ensure content is accurate, visually compelling, and aligned with brand standards.
• Develop and maintain sales collateral, including sell sheets, one-pagers, presentations, and case studies.
• Create packaging design samples for future production to be sent to customers.
• Manage email campaigns (Salesforce or similar), contact lists, and basic HTML templates; track and report results.
• Collaborate with external agencies for print and web marketing to produce ads and ad campaigns.
• Work with trade-show and event agencies on activations, advertising opportunities, and booth setup.
• Coordinate industry events and trade shows: logistics, booth materials, and promotional items.
• Ensure all marketing materials reflect LPI capabilities, sustainability messaging, and current technology.

Sales Support

• Collaborate with the Sales Manager to ensure proper usability of the CRM platform and maintain data hygiene.
• Coordinate sample shipments to prospects and customers.
• Warm up leads and interface directly with clients before passing them to the sales team.
• Provide administrative support for sales meetings and client presentations.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field—or equivalent experience.
• 1-3 years of experience in marketing, inside sales, or sales support roles preferred.
• Strong written and verbal communication skills; ability to create concise, persuasive copy.
• Familiarity with CRM platforms (Salesforce experience is a plus) and basic digital marketing tools.
• Experience or familiarity with industries such as health, beauty, wellness, spirits, confections, or premium consumer goods is a plus.
• Highly organized, detail-oriented, and able to juggle multiple priorities.
• Collaborative mindset and enthusiasm for a fast-paced, growth-oriented environment.

Competencies

• Digital presence management: maintaining websites, resource hubs, landing pages, and professional social media channels.
• Agency & vendor coordination: working with marketing, print, and event agencies to execute campaigns and activations.
• Initiative & creativity: identifying marketing opportunities and executing with a premium aesthetic.
• Collaboration: working closely with sales reps, production teams, and leadership.
• Customer focus: understanding expectations of high-end brand clients and reflecting that standard in all deliverables.
• Market familiarity: knowledge of health, beauty, wellness, spirits, confections, and premium consumer goods sectors.
• Sales team support: ability to support a sales team effectively.
• Leadership interaction: comfortable interfacing with senior leadership and cross-functional departments.
• Event coordination: experience coordinating trade shows or marketing events is a definite plus.

LPI has an excellent benefits package to offer which includes Company matched 401K, vacation and an on-site fitness room.

Other duties as assigned or required.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Relocation assistance
• Retirement plan
• Vision insurance

People with a criminal record are encouraged to apply

Ability to Commute:

• New Berlin, WI 53151 (Required)

Ability to Relocate:

• New Berlin, WI 53151: Relocate before starting work (Required)

Work Location: In person