Marketing & SEO Operations Manager

About Us

Within the world of healthcare and wellness, we are looking to build scalable systems, improve operational efficiency, and drive sustainable revenue growth. We are looking to bring on a highly skilled Marketing & SEO Operations Manager to elevate our digital presence, optimize performance across channels, and build an intelligent marketing engine that drives measurable results.

This role is for someone who understands how marketing, analytics, content systems, SEO, and paid growth all fit together—and can own the entire ecosystem from strategy through execution.

Role Overview

We are seeking a strategic, data-driven Marketing & SEO professional who can take full ownership of our digital marketing operations. You will manage our websites, develop SEO frameworks, implement analytics for deep insights, execute growth campaigns, and drive consistent inbound pipeline for our portfolio of brands.

This is a high-impact role with autonomy, creative ownership, and room to build something exceptional from the ground up.

Responsibilities: SEO & Content Strategy

• Own on-page, off-page, and technical SEO for multiple domains
• Conduct keyword research, competitor analysis, and SERP opportunity mapping
• Build and manage content calendars
• Optimize pages for rankings, click-through rate, conversion rate, and user intent
• Manage metadata, structured data, internal linking, site architecture, and crawl environment
• Partner with designers and writers to ensure content quality and brand alignment

Website & Digital Experience

• Oversee hosting, site performance, security, and uptime
• Improve site speed, core web vitals, mobile responsiveness, and user pathways
• Deploy and manage landing pages, funnels, and location-specific microsites
• Coordinate website changes, redesigns, and new build-outs
• Manage domain strategy, DNS, SSL, and technical configurations

Marketing Operations & Analytics

• Implement and maintain analytics systems (GA4, Search Console, Tag Manager, Looker/Metabase/Tableau if applicable)
• Build dashboards to measure acquisition, engagement, and ROI
• Set up and track conversion events, attribution models, and cohort behavior
• Own CRM and marketing automation integrations
• Conduct funnel diagnostics, customer insights, and growth experiments

Paid Growth & Campaign Execution

• Manage Google Ads, Meta Ads, and other paid channels
• Run A/B tests on ad creatives, landing pages, and messaging
• Build campaign structures, optimize bidding, and manage budgets
• Track CAC, ROAS, LTV, and retention metrics

Brand & Communications

• Maintain consistency across all brand touchpoints
• Develop email marketing flows, newsletters, and drip campaigns
• Collaborate on social media strategy and engagement
• Support content creation for blogs, guides, video scripts, ads, and more

QualificationsRequired

• 4+ years experience in digital marketing or SEO operations
• Demonstrated success driving measurable growth across multiple marketing channels
• Strong technical SEO knowledge (site audits, crawlability, schema, CWV, etc.)
• Hands-on experience with Google Ads and/or Meta Ads
• Proficiency with GA4, GSC, GTM, Tagging, UTM strategy, and data interpretation
• Experience building and optimizing landing pages and funnels
• Strong analytical, critical-thinking, and problem-solving skills
• Ability to work autonomously, prioritize, and execute quickly in a dynamic environment

Preferred

• Experience in healthcare, SaaS, or multi-location service environments
• Familiarity with low-code/no-code website tools (Webflow, WordPress, Hostinger, etc.)
• Experience with CRM/marketing automation platforms (HubSpot, GoHighLevel, Klaviyo)
• Basic understanding of HTML/CSS, schema markup, and technical troubleshooting
• Experience building SEO-driven content playbooks for multi-site brands

What We Offer

• Competitive compensation structure
• Flexible remote/hybrid work
• Clear ownership, autonomy, and visibility
• Opportunity to build a full marketing engine from scratch
• Direct collaboration with leadership and cross-functional teams
• Potential long-term partnership or expansion into a leadership role

Job Type: Full-time

Pay: $25.00 - $40.00 per hour

Benefits:

• Employee discount
• Flexible schedule

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 2 years (Preferred)

Work Location: In person