Marketing Services Manager

ACO, Inc. Marketing Services Manager Position Description

• Responsible for managing established marketing budget and develop advertising, promotional and tradeshow annual plans
• Supervise the development of all creative work, marketing communications, branding, and PR activities.
• Manage external resources for print, large format graphics, audio, video, web design. Supervise the development of the internal newsletter, press releases, and edit their contents.
• Supervise the organization of tradeshow events, materials, and supplies. Analyze tradeshow performance data and provide direction and strategies for future shows.
• Develop electronic marketing campaign strategies to increase visibility and drive sales. Manage and maintain company web sites, social media pages to drive cross-functional Internet traffic. Develop and manage corporate web marketing strategies overseeing all SEO, SEM, Pay-Per-Click, web analytics and ecommerce sites. Occasional coordination with outside distributors’ websites is necessary.
• Coordinate with Sales, Product Managers, Leadership, and Customer Service regularly
• Supervise the inventory of corporate artwork, imagery, interactive media, and all other collateral archives to ensure accuracy and availability
• Manage and supervise the proper use of intellectual property and company trademarks guaranteeing compliance with state and federal regulations
• Report regularly on department KPI’s, measurable goals and related ROI
• Travel required, includes travel to other states by airplane

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
• Ability to author reports, business correspondence and procedure manuals
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
• Ability to compute rate, ratio, and percent, to draw and interpret bar graphs
• Ability to apply common sense understanding to execute instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving concrete variables in standardized situations.
• Proficiency with computer programs, DTP (Adobe Creative Suite – InDesign, Photoshop, Illustrator) and the basics of the Microsoft Office programs.