Marketing & Social Media Manager

We’re a fast-growing haircare, tools, and accessories brand rooted in instant results, glossy aesthetics, and content that makes you stop scrolling. From viral blowouts to best-selling bundles, Karma is building the next generation of hair confidence — fun, fast, and totally unapologetic.

We live where culture meets conversion — following trends, spotting gaps in the market, and creating products (and moments) that get shared, saved, and sold. If you understand UGC, influencer impact, aesthetic storytelling, and what performs right now, this is the brand for you.

What You’ll Do

Social & Content Strategy

• Plan and manage our TikTok & Instagram content calendar (Reels, Lives, Stories, Trends)
• Manage content for UGC-style videos, behind-the-scenes, and product content (Billo, AI, iPhone, CapCut, Sora, etc.)
• Write hooks, captions, and CTA copy optimized for scroll-stopping performance
• Collaborate with creative + photo teams to plan photoshoots, seasonal launches, and branded campaigns
• Analyze performance and optimize based on KPIs: engagement, reach, saves, and CTR

Influencers + Affiliate Management

• Identify, negotiate, and manage paid and gifted influencer partnerships
• Track performance: UGC volume, sales attribution, CPA, affiliate ROI
• Manage Shopify Collabs platform + codes
• Build and manage a community of creators, ambassadors, and affiliate partners
• Manage and write SEO driven blog posts

Paid Media & Growth

• Assist with TikTok Shop Ads, Meta, and Google Ad campaigns
• Create briefs for UGC + AI-generated ad content (ChatGPT, Sora, Nano Banana, etc.)
• Collaborate with performance agency or freelancer on audience testing, optimization, and ROAS scaling
• Understand and report on metrics like CAC, LTV, AOV, and blended ROAS

Website & Launch Coordination

• Upload new SKUs to Shopify, optimize PDP copy, tags, and upsells
• Coordinate launch timelines across email/SMS/social/ad teams
• Maintain marketing calendars for new drops, influencer moments, and sales
• Support product quizzes, reviews integration, and homepage refreshes

What We’re Looking For

• 2–4+ years in marketing, content, or DTC e-commerce (beauty/CPG preferred)
• Experience in TikTok content creation and paid media basics
• Strong grasp of KPIs, data tools, and content-performance loops
• Familiar with Shopify, Meta Ads Manager, TikTok Ads, CapCut, Google Sheets
• Bonus: experience with AI tools (ChatGPT, Sora, Nano Banana, Uizard, ElevenLabs, etc.)
• Organized, self-led, highly creative — and a little bit obsessed with TikTok trends

Perks

• Competitive salary
• Discounts + glam product perks
• Shoot days, creative freedom, and a team that moves fast
• Growth-focused team culture with creative testing mindset

Job Types: Full-time, Part-time

Pay: $25.00 - $30.00 per hour

Expected hours: 20 – 40 per week

Work Location: In person