Marketing & Social Media Manager (Email + Design Focus)

About the Role

We are hiring a full-time Marketing & Social Media Manager to support:

• A popular statewide edible brand
• A well-established Central Coast local cannabis retail company

This is a hands-on execution role focused heavily on email marketing, CRM management, social media, graphic design, and digital brand presence.

This is not a role for someone who only schedules posts. We are specifically looking for someone who can design, build, and publish content themselves — from email graphics to social media posts.

You will have real ownership over how the brands look, sound, and show up across all digital channels.

Core ResponsibilitiesEmail Marketing (Primary Focus)

• Design, build, and send promotional emails to hemp customers via Klaviyo
• Manage HubSpot CRM for wholesale and sales outreach
• Create and send emails that appear to come directly from individual sales reps
• Build outbound email campaigns to prospective accounts
• Support sales efforts with well-designed templates and visuals
• Segment audiences and tailor messaging for B2C and B2B
• Coordinate product launches, promotions, and ongoing campaigns

This role requires both writing and designing email content — not just copy, not just scheduling.Social Media Management (Design + Publish)

Create, design, and publish content across:

• Instagram
• Facebook
• X (Twitter)
• Pinterest

You will manage social media for both brands from start to finish. This includes:

• Designing original graphics
• Writing captions
• Publishing posts
• Maintaining posting schedules and engagement

We are looking for someone who can design their own content and publish it, not someone who relies on a separate designer.Graphic Design & Content Creation (Core Skill)

• Design graphics for:
• Email campaigns
• Social media posts
• Promotions and announcements
• Maintain brand consistency across all platforms
• Create polished, on-brand visual assets
• Use tools such as Adobe Creative Suite, Canva, Figma, or similar

This role is ideal for someone who enjoys owning creative execution, not handing work off.

Platform & Listing Management

Maintain and optimize brand presence on:

• Weedmaps
• Leafly
• iHeartJane
• Other cannabis and hemp platforms

Ensure listings are accurate, visually strong, and kept up to date with promotions, menus, and brand assets.

What We’re Looking For

• Strong email marketing experience (HubSpot and/or Klaviyo required)
• Ability to manage multiple brands and channels at once
• Strong graphic design skills
• Comfortable working independently and taking ownership
• Cannabis or hemp industry experience is a plus
• Experience working in regulated or compliance-sensitive industries is helpful

Work Structure

• Full-time
• Hybrid (remote with occasional in-person work in Nipomo, CA)
• Flexible schedule, results-focused environment

Compensation

• $65,000 – $85,000 annually, depending on experience
• Paid time off
• High level of autonomy
• Opportunity to grow with established and expanding brands

Pay: $65,000.00 - $85,000.00 per year

Work Location: Remote