Marketing Specialist

West Valley City, United States

Marketing Specialist

Location: West Valley City, UT
Reports to: Marketing Manager
Type: Full-time

About Calyx Containers

Calyx Containers is a vertically integrated cannabis and nutraceutical packaging company based in Salt Lake City. We blend engineering, compliance, design, and supply-chain expertise to deliver packaging systems that preserve quality, extend shelf life, and improve operational outcomes for customers.

Role Snapshot

You are the engine of day-to-day marketing execution. You’ll plan, create, publish, and report on social posts, emails, website content, and campaigns that drive awareness, leads, and sales enablement. If you love shipping work fast, measuring results, and iterating, this is for you.

What You’ll Do

Social Media (Daily): Plan calendars, write posts, schedule/publish, engage in comments/DMs, and repurpose content for LinkedIn, Instagram, and YouTube/Shorts.
Content Writing (Weekly): Draft case studies, blog posts, landing pages, one-pagers, captions, and sales enablement copy that translate science into outcomes (yield, terpene retention, QA pass rates).
Email & Automation (Weekly): Build lists/segments, write campaigns and nurtures, QA links/UTMs, run A/B tests, and report opens/CTR/SQL impact.
Website & CRO (Ongoing): Update pages in CMS, post resources, manage forms/lead routing, and run simple CRO tests (headlines, CTAs, hero copy).
Light Design & Asset Production: Use Canva/Adobe/Figma to create social graphics, thumbnails, simple data visuals, and event materials consistent with brand guidelines.
Events Support: Prep pre/during/post-show assets and email sequences; coordinate booth materials; capture content onsite.
Analytics & Reporting: Maintain dashboards, tag rigorously with UTMs, and deliver weekly metrics (traffic, leads, MQLs/SQLs, CPL/CAC signals).
Compliance & Review: Ensure all claims are substantiated and FTC-safe; route competitor mentions through Legal review and follow internal guardrails.
Cross-Functional Collab: Partner with Sales for enablement content and with Ops/Engineering for specs, photos, and proof points.

What Success Looks Like (90-Day Scorecard)

Consistent 3–5 quality posts/week across priority channels with rising engagement.
2+ email campaigns/month plus at least one active nurture with measurable lift in MQL SQL.
Website updates shipped weekly; baseline CTR and form-complete rates improved quarter-over-quarter.
All programs use clean UTMs; a simple weekly report goes to Marketing + Sales.

Qualifications

Must-Have

1–4+ years in hands-on B2B marketing (content, social, email) — agency or in-house.
Excellent writer/editor; can turn technical input into clear, claims-safe copy.
Proficiency with a modern CMS, email automation/CRM (HubSpot preferred), and GA4/Tag Manager.
Comfort with Canva/Adobe/Figma for light design and quick iterations.
Organized, deadline-driven, and metrics-oriented (UTMs, dashboards, A/B tests).
Willing to be onsite periodically for shoots, samples, and cross-team work.

Nice-to-Have

Experience in cannabis, ag-tech, life sciences, or packaging/manufacturing.
Basic paid media execution (LinkedIn/Google), SEO tools (SEMrush/Ahrefs), and webinar ops.
Familiarity with child-resistant standards, injection molding, or flexible packaging.

Tools & Stack (flexible)

HubSpot (or Salesforce + MAP), GA4/Tag Manager, LinkedIn Ads/Google Ads, Shopify/WordPress/Webflow, Canva/Adobe/Figma, Asana/Jira, SEMrush/Ahrefs, Hootsuite/Buffer/Later, Hotjar.

Working Style

High output, fast feedback loops, and clean checklists.
Comfortable juggling calendars, campaigns, and ad-hoc requests.
Clear, concise communicator (especially for LinkedIn and customer-facing materials).

Compensation

Base: $65,000, with company profit sharing and benefits.

MORE ABOUT US:

Our team is composed of bright, hardworking, creative, and highly motivated individuals looking to make an impact on the world. We seek like-minded colleagues who share our values and want to apply their experience, energy, and enthusiasm to help grow and scale a dynamic business in a rapidly expanding industry. The Calyx Containers culture fosters the personal and professional growth in a challenging and rewarding environment. We operate at a fast pace, demand high personal standards, and offer everyone the opportunity to contribute, skill-build, and develop their talents.

Benefits and Perks offered to full time employees:

Flexible Paid Time Off

-Comprehensive benefits offerings including: Medical (with company-funded HRA), Dental, Vision, Short- and Long-Term Disability Insurance, Life Insurance, Headspace Care Mental Health support...all effective the first day of the month following hire.

401(k)
Ability to make an immediate impact
Monthly team meetings and frequent social events

An ideal Calyx candidate looks like:

Has experience in the cannabis and/or packaging industry
Thrives in a fast-paced environment
Handles ambiguity with a positive attitude
Rolls up their sleeves to help their team

How success is measured at Calyx:
First 30 days spent getting to know the company and our team!
Ability to make an immediate impact - we’re growing quickly and want you to help cultivate that!
Living our core values:
-X-treme Ownership

-Be Quick, But Don’t Hurry
-Sustainability Is Multi-Dimensional
-We Are Square: Quality Does Not Cut Corners
-Customer Is The Only Boss
-Earn Success Every Day
-The Biggest Failure Is The Failure To Ask For Help
-Better Together: Cultivate An Inclusive Environment

Calyx Containers is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. We believe strongly in fair hiring practices and in creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Diversity drives innovation; inclusion drives success. We believe a multitude of approaches and ideas enable us to deliver the best results for our workforce, workplace, and customers. We are committed to fostering a culture where all employees can share their passions and ideas so we can tackle the toughest challenges in our industry and pave new paths to limitless possibilities.
Calyx is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment and activities. To request reasonable accommodation, please contact hr@calyxcontainers.com. (Please note that applications should not be emailed to this address).

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